Pour Yourself a Glass of New Zealand

Photo by Valeria Boltneva via Pexels

The new campaign is honouring the nation's top white wine varieties and continuing their effort to secure the white wine emoji



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16 April 2024

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The theme of the month, Pour Yourself a Glass of New Zealand, comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated with International Sauvignon  Blanc Day (3 May), International Pinot Gris Day (17 May) and International Chardonnay Day (23 May) all falling in the same month.

New Zealand’s geographical location and maritime climate provide perfect conditions for growing white grapes and allow for the retention of natural acidity across a wide range of varieties. None of the  country’s wine growing regions are far from the sea and coupled with long hours of sunshine and often crisp night temperatures it’s the ideal recipe for pure, fresh, delicate white wines.

In May 2022, New Zealand Wine called on people across the globe to sign the petition for the inclusion of the white wine emoji on global keyboards, and an official request was made to the Unicode Consortium in July. The request was declined. Now the two year grace period to apply has passed, New Zealand is on the quest to obtain the white wine emoji yet again. Additionally, in 2018 the Kiwi Bird emoji was put forward, with the consortium declining that as well.

Charlotte Read, general manager brand, New Zealand Winegrowers, said: “New Zealand white wine makes up 93% of our global exports, and while Sauvignon Blanc represents  86% of our exports, New Zealand also produces other world-class white wine varieties such as Pinot  Gris and Chardonnay.

“Across our 10 wine regions, New Zealand produces over 40 varieties of wine. Sauvignon Blanc may  have been the first to put New Zealand wine on the map, but New Zealand also excels in the production  of an increasing range of styles and varieties – from Chardonnay to Riesling to Albariño, there is a New  Zealand white wine to suit every palate.”

For more information about the Pour Yourself a Glass of New Zealand campaign, visit here.



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