Marketing bites
Nicky teams up with Jack & Jill Children’s Foundation to raise charity funds - and other news for FMCG marketers - for the week 05/08/14 - 11/08/14
Print11 August 2014
Nicky teams up with Jack & Jill Children’s Foundation to raise charity funds
Masterchef presenter and renowned restaurateur, ‘Nicky’ Munier recently launched a partnership between the Jack & Jill Children’s Foundation and Nicky Premium Tissue Brand. Nicky is celebrating its 10th birthday in the Irish market this year and to mark the occasion the company partnered with the Jack & Jill Children’s Foundation. Each Nicky product purchased helps raise funds to provide home nursing care for the 300 Jack & Jill children who have suffered from brain damage.
For more information, visit www.nicky.ie
Vita Coco set to launch ‘Vita Coco Coconut Oil’ this September
Vita Coco, the coconut water brand, has announced that it will be launching a new product, ‘Vita Coco Coconut Oil’ into the natural and health channel this September 2014, with a view to rolling out into the mainstream retail channels and online in 2015.Vita Coco Coconut Oil will be sold in three sizes: 250ml and 500ml glass jars and a 750ml PET jar. RRPs: 250ml from €7.49, 500ml from €12.49 and 750ml from €18.09.
Tullamore D.E.W. appoints new Irish graduates as US brand ambassadors
Tullamore D.E.W., the world’s second largest Irish whiskey is capitalising on its strong growth in the US market, with the appointment of four new Irish graduates as brand ambassadors for key American cities. Mary-Jade Hynes, Conor Neville, Eimear Kelleher and Katie O’Donoghue will head to New York, Chicago, Texas and San Francisco later this month to begin an 18 month programme of educating and advocating Irish whiskey and Tullamore D.E.W. in particular.
BIC survey: Irish socialisers still prefer traditional approach when sparking conversations
Despite the growing culture of online dating and the recent explosion of social media hook-up apps, a new study commissioned by BIC, the worldwide leader in branded pocket lighters, has revealed 75% of Irish socialisers still favour the old fashioned chat-up line when looking for romance. The survey also found that offering someone a light is regarded as the best way of sparking conversation, with a massive 88% of respondents favouring this ice-breaker.
For more information, log on to www.facebook.com/BICLighterLife.
Irish shopper marketing and in-store seminar: Improving P-O-P effectiveness
The Spencer Hotel in Dublin will host a must-attend event for retail marketers, creative agencies and P-O-P manufacturers on Thursday 4 September 2014, 9am to 12pm. The seminar will provide an insight into retail marketing to improve commercial success of future in-store efforts. Presented by Andy Page, in-store controller, Mars Chocolate and Martin Kingdon, director general, POPAI UK and Ireland, with guest speakers from Irish International GDR Creative Intelligence.
Cost: free to POPAI Members Non-members: £100.00 (€126.00)
To register, sign up at: www.popai.co.uk/events.
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