XL and Marty Morrissey team up to spread cheer
XL is sponsoring Marty Morrissey's new RTE Player four-week series, which will see him entertain Ireland with music, chats and banter - all from the confines of his garden shed!
Print12 May 2020
We all need a smile from time to time during these extraordinary times and grocery retail brand XL is proud to be the official sponsor of RTE Player’s new four part series, Marty in the Shed, which sees the hugely popular Gaelic Games correspondent, Marty Morrissey, broadcasting a light-hearted talk-show from his garden shed in Co. Clare.
The action on the field is currently at a standstill but Marty will be bringing his effervescent energy, charming personality and good nature to the RTE Player for a four-week series, which will see him entertain Ireland with music, chats and banter – all from the confines of his garden shed!
The XL group says it is thrilled to have an opportunity to help lift the spirits of the nation by sponsoring the new show.
Part of BWG Foods, the XL network of more than 250 community stores across the country provides employment to over 2,400 people and the brand’s independent retailers are part of the fabric of rural Ireland. Marty is, of course, synonymous with all things GAA and at this time of year he would normally be welcomed into homes all around Ireland when commentating on hurling and football matches.
Former All-Ireland winner with Dublin and group head of sales at XL, Paul Bealin, explained more about why the brand feels the new show is such a good fit.
“Supporting our communities is at the core of everything XL do and the format of this new RTE Player show, with Marty at that helm, reflects that brand ethos,” said Bealin. “Marty’s contact list is as impressive as it is extensive and we are all looking forward to enjoying the show.”
The virtual chat show is broadcast exclusively on the RTE Player. Each episode will have 2-3 interviews with Marty’s friends from the world of sport, music and entertainment via video chat, as well as a musical performance. There will also be a special appearance by the hugely entertaining Conor’s Sketches, who will share his famous Joe Brolly impersonation.
The show offers an upbeat antidote to the current crisis and XL’s sponsorship is another example of how XL retailers are contributing positively during these challenging times. Indeed, XL retailers all over Ireland have responded brilliantly to the Covid-19 crisis and are going above and beyond to serve their customers, their local communities and crucially the most vulnerable in our society. They are doing this in many ways including home deliveries, telephone orders and a number of other initiatives designed to make life easier for our customers, including providing their customers with a friendly and safe environment in which to shop for their everyday essentials.
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