Who gives a rashers?
13 July 2010
Galtee have been making rashers with pride and expertise for 40 years – a pride and expertise born out of its unique curing process that makes the Galtee rasher taste different from the rest. This month sees a new advertising campaign launch nationwide with a Galtee-style festive celebration of the rasher. The support will include a brand new TV commercial, a new look brand and packaging, a nationwide radio campaign and outdoor and strong point-of-purchase positioning. The new website www.rasherfest.ie features a feast of exciting and diverse festivals happening around the country until October.
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