Whiskas Tasty Textures Bite ‘n Chew
Pet-owners want more choice,value and quality for their feline friends and Whikas believes its new Tasty Textures Bite ‘n Chew collection provides the answer
Print14 February 2012
Mars Petcare is adding to its market leading Whiskas brand with the introduction of a new pouch sub-range – Whiskas Tasty Textures Bite ‘n Chew. The Whiskas Tasty Textures Bite ‘n Chew collection answers pet owners’ desire for more choice, value and quality for their feline friend as well as driving category growth and boosting profits for retailers.
Variety is critically important to cats and their owners with cat single serve pouch being a strong repertoire category. With three multipack varieties available (Mixed Meat & Fish recipes, Meat recipes & Fish recipes) and one single Chicken recipe pouch, Tasty Textures has something to satisfy all cats and their owners. It will be strongly supported in 2012 with a strong through the line campaign including heavyweight TV, PR, sampling and promotions.
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