Walkers Double Max Crunch drowns out life in lockdown with new exclusive Irish campaign

Campaign taps into national mindset with a light-hearted solution

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Brand Central

From homeschooling to remote working, home life is a little noisier nowadays. Walkers Double Max Crunch is partnering with Havas Dublin to promote a light-hearted escape from the noises that annoy with the ‘Crunch Louder’ campaign!

With “twice the crunch of a regular crisp”, the almighty crunch of Walkers Double Max Crunch is the perfect way to drown out some of the more annoying sounds that define lockdown life. New puppy howling? Another video call? The brand’s pithy, tongue-in-cheek answer is to “Crunch louder with Max Double Crunch!”

The 360-degree campaign uses OOH, shopper, digital and social channels to ensure the campaigns lands with a large audience. Crunch Louder is designed to work effectively within current movement restrictions.

“With the Crunch Louder campaign, we wanted to tap into the mindset of the country at the moment, and offer a light-hearted – and delicious solution to something we’re all experiencing.” said Walkers Max Crunch brand manager, Liz Finlay.

“We’re delighted to collaborate with Havas Dublin to create a fun and relevant campaign that offers a light-hearted escape in the noisy world we live in right now, ” she added.

The campaign kicks off this week and runs for all of March.

A clip from the new video campaign can be viewed here.

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