S&W Wholesale launches new digital video within ‘A Whole Lot More’ brand refresh

Managing director, Michael Skelton, says S&W has ambitious plans for further growth


Brand Central

2 March 2021 | 0

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S&W Wholesale has launched a new video across its social and digital channels, with the aim of unlocking what ‘A Whole Lot More’ means to the group’s customers, suppliers, staff and wider community.

The new video can be viewed by clicking here

100 years’ experience in wholesale

Based conveniently in Newry, S&W has a unique access point to key markets in NI and ROI.  The group’s history dates back to 1916 with Newry Cash & Carry, before merging with J&E Whitten in 2000 to become Savage and Whitten or S&W as the group is known today.

Positioned for growth

Today, S&W is a top 100 NI business and one of the largest independent wholesalers on the island of Ireland, servicing over 2,000 customers. The group states the growth of the business is down to the ability to service both independent and symbol retailers, as well as the growth of the symbol brands it owns and operates.

With a management team headed by managing director, Michael Skelton, S&W has ambitious plans for further growth. The plans are supported by a team of 250 across sales, trading, customer services and marketing.

Offering ‘A Whole Lot More’

According to the group, going above and beyond for customers is the key factor in what has made S&W successful and a key part of how the business plans to offer  ‘A Whole Lot More’ going forward as it introduces a new look and feel for the business.

“For us, A Whole Lot More is what we promise our customers,” said MD Michael Skelton, outlining his vision for the refreshed brand direction.

“It’s what we offer and the service that underpins that – we believe it’s important to offer the product but just as important is the service, so our customers can easily order what they need and know they’ll get it from us when they need it.”

A Whole Lot More is underpinned by the offering which includes:

  • Next day delivery to many parts of the island of Ireland with a fleet of 60 vehicles.
  • 24/7 ordering facilitated through a full e-commerce website.
  • An extensive offering of more than 4,000 products, as well as 4,000 lines of full central billing.
  • A comprehensive Chilled, Fresh and Frozen offering serviced by a 100,000 sq. ft Warehouse.
  • 17 promotional campaigns per year in Sterling and Euro.
  • Flexible symbol brands with bespoke signage and branding packages without membership fees.

Investing in retailers and the community

Looking to the future, S&W has invested significantly in its technology with a full stock management system, voice picking technology and in its retailer EPOS and Rescan Till Systems.

Another key element of future growth will be continued investment in its symbol brands, providing the support and the independence that many retailers desire from a retail partner.

Importantly, the business is committed to driving its footprint in the local community, with plans to build on its 200+ strong workforce and to work with local organisations in making a positive difference in the community.

To learn more visit www.sandwni.com or contact a member of the S&W team: info@sandwni.com

The new video can also be viewed at the following links:





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