Take the Deep River Rock hydration test … at your desk!
McCannBlue have worked with Deep RiverRock over the last few years, coining the now-familiar tagline, “If you can’t think straight. Hydrate” and the brand is now challenging consumers to take the hydration test online
Print13 February 2015
Just a 2% drop in hydration level will slow your body and mind, and take your eye of the ball.
Deep River Rock is asking consumers to take the hydration test online, at their desk or on the go on their tablet or smartphone – with a series of fun games to test mental sharpness, and encourage ‘thirsty brains’ to top up on their hydration levels.
Besides designing and developing the online games, McCannBlue has created a whole social, online and responsive strategy for Deep RiverRock, incorporating Twitter and Facebook, and homepage takeovers of popular sites like Joe.ie.
Andrew Murray, head of social & brand content at McCannBlue said: ‘Our aim is to recruit consumers to play the game, and encourage tagging/challenging friends to try and beat their score. The games have been created to encourage a little competition and total shareability, but also to remind the consumer that water is so important for a healthy mind and body. Our social/content strategy also centres on ridiculing stupidity and celebrating sharpness – all linked back to ‘When you can’t think straight. Hydrate.”
Take the test here: https://www.facebook.com/
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