Sales up 1.2% in Irish grocery market

Shoppers are taking advantage of lower grocery prices by visiting the supermarkets more often

On average, consumers increased their grocery spend by €5 in the latest period



16 February 2015

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The Irish grocery market is improving with the latest figures from Kantar Worldpanel showing sales are  up by 1.2%.  This follows a strong performance at Christmas and means that the market is now in its 11th consecutive period of growth.

The positive  results were published today (16/02/15) for the 12 weeks ending 1 February.

Georgieann Harrington, consumer insight director at Kantar Worldpanel, explains: “There are clear signs that the grocery market is improving along with the overall economy.  Shoppers are taking advantage of lower grocery prices by visiting the supermarkets more often and putting more in their baskets when they go.  On average, consumers increased their grocery spending by €5 in the latest period.”

While growing, the retail landscape remains challenging as retailers compete fiercely to hold on to shoppers post-Christmas.  Tesco has maintained its market-leading position with 25.2% market share although its sales have fallen by 2.1% compared to this time last year.

SuperValu is continuing to grow and now has 24.9% market share, only 0.3 percentage points behind Tesco.

Dunnes was the best performing supermarket with sales growth of 1.7%, the strongest performance for the retailer since July 2014.  Dunnes attracted an extra 17,000 shoppers through its doors this period and has seen its basket spend increase by 3% to just over €35.

Elsewhere in the market, Lidl and Aldi have continued their strong performance with double digit sales growth of 12.5% and 11.5% respectively.  Both retailers continue to increase footfall with over 60% of Irish households shopping in each retailer in the past 12 weeks.

Lidl has seen shoppers visit its stores more often while Aldi has continued to increase the amount shoppers spend on each visit.  Harrington says: “With signs of recovery in the market, it’s great to see the positive trend continue after the key Christmas period.  The battle for shoppers will continue well into 2015 and this will create more value for Irish households as retailers go head to head”.



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