SuperValu, MRPI scoops Smartest Marketing Team of the Year at An Post Smart Awards
Ireland’s most innovative and creative marketing campaigns celebrated at InterContinental Dublin
25 April 2016
SuperValu, Musgrave Retail Partners Ireland, recently picked up ‘Smartest Marketing Team of the Year’ at An Post’s Smart Marketing Awards, held on 21 April at InterContinental Dublin.
Now in its tenth year, the awards showcase and champion how the smart use of data, media and technology can deliver award-winning results.
Other winners on the night included Javelin Group with an outstanding four Gold awards, including one for its work on ‘Making a Point’ on behalf of the Digital Marketing Institute and another for its work with the charity Barnardos. Rothco likewise picked up four Gold awards, two of which were for the world renowned ‘Shred of Decency’ campaign on behalf of Daintree, using a mix of mail and digital media this campaign reached a global stage.
‘Ignition – integrated ideas people’ scooped the coveted Agency of the Year award, and the Grand Prix award was given to Bord Gais Energy for its results on The Helpful Energy Company campaign. Publicis Group and Target McConnells were also triumphant on the night.
Following on from last year there was a marked increase in the interest from colleges and universities all over the country for the An Post Student Marketing Campaign of the Year which was presented to Garran Clarke of DCU for his winning entry ‘The Chronicle’.
This year’s judging panel was made up of some of Ireland’s smartest business minds including Paul Cooke, CEO, The Sunday Business Post; Lucy Masterson, CEO, Fundraising Ireland; Alan Cox, CEO, Core Media Group; Oisin Masterson, head of brand and marketing, eir; Stephen Jackson, head of marketing, Davy; Maeve McMahon, director of customer experience and products, Ulster Bank; Paul Keeley, director business development, Fáilte Ireland and Martin Wells, director of member services, Ibec.
Fiona Heffernan, head of post media, An Post was delighted to see a 20% increase in entries this year, commenting: “Having experienced a number of very lean years for many brands and agencies it really is heartening to see so many marketers in the industry taking the time to celebrate ‘Smart’. From strategy to execution, this year’s entries are a real example that the smartest campaign wins.”