Supervalu continues to back Irish growers

Irish grown peppers are currently “dramatically” increasing market share, due to extended growing seasons and new varieties
Irish grown peppers are currently “dramatically” increasing market share, due to extended growing seasons and new varieties

Supervalu continues local sourcing programmes and welcomes summer with the first new season tomatoes and peppers

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Brand Central

18 May 2009 | 0

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Early last month Supervalu announced the arrival of its new season Irish strawberries, claiming that the group will account for some €4.2 million worth of fresh strawberry sales this year.

Another announcement followed at the end of April with the arrival of Supervalu’s new season Irish peppers, which will "account for approximately €3.8 million worth of fresh pepper sales," according to the group. It says it expects to sell approximately one million loose Irish peppers between now and early October, predominantly red pepper "which outsells its green, orange and yellow variants by a two to one ratio."

In an official statement, Supervalu managing director, Donal Horgan said that the group is "committed to supporting local Irish producers and growers" and that in 2008 this commitment resulted in "combined Irish retail sales of €1 billion of fresh Irish food." Horgan also remarked that, at the same time, "the cost of an average basket of goods in our stores has fallen by 7% while food inflation has exceeded 5%."

Supervalu expects success with its Irish fresh produce this summer, revealing that Irish grown peppers are currently "dramatically" increasing market share, due to extended growing seasons and new varieties. The group also intends to once again increase the amount of fresh Irish strawberries available to customers to 80% of total sales.

In 2008, 75% of all products purchased on behalf of Musgrave’s retail partners were either produced or manufactured in Ireland, representing total purchases from Irish suppliers in excess of €2.85 billion at retail level.

 

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