Spar partners with Colm Meaney to mark 60th anniversary
16 March 2023 | 0
As part of Spar’s 60th anniversary celebrations, the brand has partnered with actor Colm Meaney to deliver a radio ad to celebrate the special occasion.
The ad was commissioned as a 60 second edit to allow Meaney to deliver a manifesto style piece that chronicles the journey of Irish society over the past 60 years and details how Spar has been at the forefront of changes in Irish society during that time.
Spar said the script transports the listener down memory lane with Meaney recalling the introduction of sliced bread, the fall of Lambrusco, the time when Irish consumers veered from instant coffee to fresh brewed coffee in an instant, as well as the birth of the jambon, the chicken fillet roll and the breakfast roll.