Primary sauce!

No meal is complete without a sauce of one variety or another, and with constant innovation in the field it can be hard to keep up. So then, here goes with some of the most cutting edge choices

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Brand Central

12 September 2018 | 0

McDonnells Curry Sauce has been a staple of Irish dinner plates since 1985

McDonnells Curry Sauce has been a staple of Irish dinner plates since 1985

Whether it’s comfort food mid-winter, an exotic offering for a special night in, or a sprinkling of something during a summer barbecue, no dish is complete without a dash of sauce. But with intense competition and relentless innovation in the field, it’s important to know where the trends lie and where consumer tastes lie. With that in mind, we’re looking at some of the most interesting offerings out there currently.

Curry in a hurry

McDonnells Slimmers Curry Sauce contains all the spicy flavour of the original sauce, but with just 70 calories per serving

McDonnells Slimmers Curry Sauce contains all the spicy flavour of the original sauce, but with just 70 calories per serving

McDonnells Original Curry Sauce is the number one dry curry sauce in Ireland. The secret recipe, with its creamy texture and subtle, spicy tone, dates back to the 1980s, when it was developed in Drogheda using an eclectic range of spices sourced from around the world. McDonnells is still made in Drogheda today, and the team is constantly striving to keep up with consumer needs and wants, in order to deliver new concepts for all types of consumers. McDonnells is an innovative leader in the category, adding €750K to the category in the last four years.

Over the past 12 months, McDonnells has expanded into Slimmers Curry, created for consumers who love the delicious taste, flavour and aroma of McDonnells with just 70 calories per serving. More recently, McDonnells had added a Spice Bag mix to its range – helping consumers to create quick and tasty “fake-away” meals at home.

McDonnells’ Spice Bag flavour will allow consumers to recreate that unmissable takeaway taste at homeMcDonnells is the only dry curry to support its brand and the category with TV support. In October 2018, the brand will continue this support with the launch of a new 360 through-the-line campaign including TV, outdoor, digital and social media.

To order McDonnells for stocking in your store, contact the team on 041-987-0300 or info@mcdonnellscurry.com.

The joy of soy!

From straight-to-wok noodles and stir fry sauces to soy and coconut milk and now delicious satay pots, the Amoy range has everything customers need to make incredibly easy Asian meals. Amoy sauce is created by blending soya beans with salt and wheat, for a smooth and clean flavour. It can be added while frying or grilling meat or vegetables, to bring out the flavour or add an extra layer of savoury richness to casseroles, soups or stews.

Amoy Straight to Wok noodles and stir fry sauces are wonderfully versatile, helping to transform everyday vegetables, fish or meat into an exciting and great tasting meal, any day of the week. Amoy Straight to Wok noodles and Amoy soy sauce can be combined for the perfect meal in minutes.

In addition, the new Amoy Peanut Satay sauces help bring meals to life with a unique and delicious South-East Asian flavour. These authentic and versatile additions to the Amoy range are quick and easy to prepare, and are great as a dip, or when adding an Asian twist to a classic:  Just heat it, dip it, spread it and eat it!

A fusion of flavour

Cookbook author and TV chef Fiona Uyema used her own passion for Asian food and cookery as inspiration for the Fused range, a unique offering of tasty and healthy flavoured soy sauces: Clever Classic, Glorious Ginger and Cheeky Chilli.

Fused Glorious Ginger was winner of the Gold award at the 2017 Irish Quality Food Awards, while Fused Cheeky Chilli was a highly-commended runner-up.

The fused range includes Classic, Chilli and Ginger varieties, the latter of which won Gold at the 2017 Irish Quality Food Awards

The fused range includes Classic, Chilli and Ginger varieties, the latter of which won Gold at the 2017 Irish Quality Food Awards

Using her own passion for Asian food and cooking, Fiona Uyema has created an innovative NPD pipeline. Fused next range of products will be launched in the coming months and include an exciting range of pan-Asian marinades ideal for the busy yet healthy conscious consumer.

Fused has partnered with Allegro Ltd for sales and distribution, it is currently available on Amazon UK/IE, independent food stores and SuperValu stores, and will launch in Dunnes Stores this month with Fiona Uyema hosting a series of cooking demos at Dunnes Stores Cornelscourt.

Fiona Uyema’s passion for Asian ingredients and cuisine inspired Fused, the innovative range of sauces

Fiona Uyema’s passion for Asian ingredients and cuisine inspired Fused, the innovative range of sauces

Fused’s branding, captivating story and product offering ties in perfectly with consumer trends and behaviours. Its tagline ‘Everything Goes’ resonates with millennials looking for new world flavours in their everyday cooking.

Fused was listed by the Sunday Business Post as one of its Top 100 Start-Ups to watch in 2018.

Spice world

Green Saffron is all about fresh spices – the company’s travel at top-speed from partner farms in India, making the trip from ‘source to sauce’ in just eight weeks. The result? Spice innovation for aspirational flavours. Absolutely everything this brand does is underpinned by the main mantra of ‘fast, fresh and healthy’.

Green Saffron says it is committed to making its products accessible to everyone, with not a single ‘nasty’; nothing dodgy and certainly no fillers. Everything’s certified Halal, gluten-free, and vegan-friendly, and the brand is equally committed to reducing food waste with pared-back packaging and the perfect portion controlled that means its products always eat at their vibrant best.

Green Saffron products are building blocks for meals inspired by every world cuisine, versatile enough to add sparkle to every tried-and-tested favourite, create an entirely new dish, or totally transform leftovers. Everyone is cordially invited tuck in and experience the difference!



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