Innocent launches new dairy free range

Innocent Dairy Free: Three ingredients, three flavours, but no funny business!
Innocent Dairy Free: Three ingredients, three flavours, but no funny business!

"No stabilisers, no gums, no funny business". That's the unmistakable promise Innocent makes for its new dairy-free range, which comes in three varieties and is made from just three ingredients.

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Brand Central

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13 September 2018 | 0

Innocent, the smoothie brand which has become a household name since it was established in 1999, has launched a new foray into the dairy-free segment with a range of three drinks made with just three* ingredients.

In typical fashion, Innocent proclaims the new range to have “no stabilisers, no gums and no funny business.”

The new range comes in three recipes: Almond, Oat and Hazelnut, idea; for tea, lovely in lattes or even on  cereal. Innocent says each one makes a great addition to everything from breakfast through to dinner. Of course, they can simply be sipped on their own as a natural dairy-free alternative.

The new dairy-free launch will be supported with a significant out-of-home (OOH) campaign including the type of bespoke digital activity innocent Ireland is known for. Ambassador and influencer partnerships will take place as well.

The range is currently stocked by Dunnes Stores, Tesco, selected EuroSpar, along with select Fresh and Donnybrook Fair outlets.

*(Almond and Oat are made from only three ingredients. Hazelnut has four. Almond contains roasted almonds, spring water and a pinch of sea salt, and nothing more. The Oat variety contains oats, spring water and sea salt. Meanwhile, the Hazelnut option contains roasted hazelnuts, spring water, rice and a pinch of sea salt.

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