Nobody does new Takeaway range ‘batter’
20 October 2011
Donegal Catch is launching a new range of insight focused NPD which will drive incremental value and recruit new consumers to the category. A range of Takeaway products, which meets a need for enjoying a fish takeaway occasion at home, will be available in stores from 3 October.
Donegal Catch is synonymous with providing the best quality frozen fish. The Takeaway range products are natural Atlantic fillets coated in a light, crispy, bubbly batter. Donegal Catch has captured all key takeaway product and packaging cues, with jumbo size fillets and a unique newspaper style design.
The range consists of three products:
• Donegal Catch 2 Jumbo Battered Cod Fillets 360g
• Donegal Catch 2 Jumbo Salt & Vinegar Battered Cod Fillets 360g
• Donegal Catch 1 Jumbo Battered Cod & Chips 380g
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