Jacob’s launches Why Not?

Jacob's Why Not?

Jacob’s new range of snack bars appeal to the female market, who can be weight conscious, yet like to enjoy a healthy snack or indulgent treat.

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Brand Central

Jacob’s Why Not?

Jacob’s has launched a new range of healthy snack bars called Why Not?  This Why Not? is an indulgent treat that consumers don’t have to feel guilty about, as each bar contains less than 100 calories  The bars appeal to the female market, who can be weight conscious, yet like to enjoy a healthy snack or indulgent treat.  

There are three variants in the range: Fruit & Nut, Chewy Chocolate and Chocolate & Orange. The bars are packed in boxes of six with a recommended RSP of €2.79.

Why Not’s? launch will be supported with a strong nationwide sampling program including The Daily Mail & Image Magazine, a joint sponsorship program with Unislim as well as extensive public relations and digital campaign. The campaign is kicking off on 17 October.

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