Naked Bakes secures €700,000 contract with Lidl

Aisling Tuck, founder, Naked Bakes

The cookie dough will be available across Lidl's 223 stores across the island of Ireland

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14 January 2025

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Naked Bakes has recently secured a €700,000 contract with Lidl Ireland.

The cookie dough will be available across Lidl’s 223 stores across the island of Ireland.

Naked Bakes won the permanent listing following a successful stint on its 2024 Kickstart Supplier Development Programme, which is designed to support small and medium sized suppliers into the food industry.

Speaking about the new opportunity, Aisling Tuck, founder, Naked Bakes, who joined Lidl’s programme in 2024, said: “It really is a dream come true for us.

“Getting our foot in the door of a major retailer like Lidl has been a massive win for us and now securing a permanent placement in every store across the country is life changing for our business.

“By joining the Kickstart programme, we’ve benefitted from hands on support and guidance from Lidl experts across supply chain, packaging, product formulation and even marketing, which has been a gamechanger for us to scale up our operations and our future. We couldn’t be happier!”

Lidl’s Kickstart Supplier Development programme

The retailer explained that its six-month development programme offers suppliers dedicated business support from Lidl’s in-house experts, advancing its product, brand and business with practical guidance on how to scale production and drive production efficiency.

It also supports product development and packaging support, allowing them to optimise on-shelf opportunities in the Autumn and scale for success.

Kate O’Driscoll, supplier development manager at Lidl Ireland and Northern Ireland, said: “Lidl’s Kickstart Supplier Development programme allows us to support Irish producers building their businesses while providing our customers with a great range of new and innovative Irish products.

She continued: We saw a record number of applicants in 2024 across a range of categories and we’re looking to build on this again this year so are calling on any up-and-coming food entrepreneurs interested in scaling their business to get in touch.”

Bord Bia support

Now in its ninth year, and supported by Bord Bia, the 2024 programme saw a record number of applicants from every province in Ireland.

Commenting on the partnership, Fiona Twomey, global retail specialist, Bord Bia, said: “Bord Bia would like to congratulate Naked Bakes on securing a permanent listing with Lidl, a significant achievement following a successful period on Lidl’s Kickstart programme.”

Since its launch in 2017, Lidl has invested €37 million in supporting over 300 Irish businesses through the Kickstart programme. Many Kickstart suppliers have also benefitted from having their products exported across Lidl’s international network of stores.

Interested producers can visit www.lidl.ie/kickstart to apply. Applications are open until 31 January 31st 2025.

Read more: Lidl Ireland achieves 0% median gender pay gap 

 

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