M&S showcases Monaghan Mushrooms in final phase of Farm to Foodhall campaign
The Farm to Foodhall Campaign follows Mark Moriarty as he visits M&S Select producers across Ireland
Print8 August 2024
Marks & Spencer has today, (Thursday, 8 August), launched the final phase of its Farm to Foodhall campaign showcasing Monaghan, a 43-year-old family-run mushroom farm based in Tyholland, County Monaghan.
The campaign captures TV chef and M&S food ambassador and Mark Moriarty’s visit to the family business, which employs 820 people across Ireland and has been supplying M&S with top-quality mushrooms for over 25 years.
Moriarty, said: “It was incredible to explore Adam’s family farm in Monaghan and see the hard work and dedication that goes into their produce.”
The Monaghan farm
According to the retailer, the Monaghan farm is renowned for its commitment to quality mushrooms.
Supply chain and procurement director Adam Wilson revealed to Moriarty the ‘one-touch’ principle that his team operates by to ensure freshness for customers: once the mushrooms are hand-picked at the farm, they are not touched again until they are in the hands of M&S customers
Commenting on Monaghan Mushrooms, Laura Harper, trading director for M&S Ireland and Northern Ireland, added: “M&S mushrooms are produced with nutrition, taste and freshness, our Vitamin D and B6 Chestnut Mushrooms are not only tasty but also contain four times the level of B6 than regular mushrooms.”
Read more: M&S launches new phase of Farm to Foodhall campaign
Related Articles
‘Are you that fella who was cooking on RTÉ last night?’ →
Fans 0
Followers