Moy Park announces new chef ambassador
Moy Park has announced top Northern Ireland chef Dean Coppard as its newest ambassador. Coppard is set to spring into action at the ongoing Moy Park Marvellous Taste Tour, which visits the Waterford Harvest Festival this weekend.
3 September 2019 | 0
Moy Park, Ireland’s number one chicken brand, has announced a new partnership with top Northern Ireland chef Dean Coppard.
Head chef of the Bachus Group’s Sweet Afton Bar & Kitchen, Coppard joins Andy Rea, chef and proprietor of Belfast Cookery School & Mourne Seafood Bar, as a Moy Park chef ambassador for Moy Park’s ‘Marvellous Taste Tour’.
The ‘Marvellous Taste Tour’ has seen Moy Park travel throughout Ireland all summer, on a foodie road trip aimed at introducing its branded coated products to new consumers – and showcase breaded chicken in a new light.
“The focus of this campaign is to increase brand awareness of our coated range,” says Estelle Robinson, Moy Park commercial manager, “and in particular the mini-fillet products, which are made with 100% chicken breast and coated in our new innovative textured crumb.
“Our Marvellous Taste Tour has given us the opportunity to take the brand on the road this summer, so consumers can see for themselves that the proof really is in the tasting,” she added.
“I’m excited to join forces with Moy Park to help put home back on the menu in homes across Ireland,” said Coppard of his new role. “Taking inspiration from the growing street food trend and the popular bao bun, my signature dish has an Asian twist using Moy Park’s Hot and Spicy mini fillets. With this unique recipe I wanted to show that for convenient scratch cooking, Moy Park products can be versatile and easily incorporated into family life.”
Throughout the summer the ‘Moy Park Marvellous Taste Tour’ has visited retailers, as well as events across Ireland, including the Tullamore Show in County Offaly and Laya Healthcare Spectacular in County Cork.
The next stop on Moy Park’s ‘Marvellous Taste Tour’ is the Waterford Harvest Festival on 6 – 8 September.