Marketing Bites

Gareth Smyth, general manager of Juul Labs Ireland with Leigh Hewerdine, head of trading at Applegreen

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

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6 August 2019

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Schweppes Sessions at All Together Now

Schweppes brought its Schweppes Sessions to a sold out All Together NowFestival for the first time over the past weekend. As the official mixer of All Together Now 2019, Schweppes served unexpected musical mixes to festival goers, while its mixologists stirred up daring cocktail combinations over the August bank holiday weekend. The Schweppes Sessions are set to take part in the upcoming Cheese and Wine Festival, 8 – 11 August 2019 in Dublin’s Iveagh Gardens, and The Big Grill, 15 – 18 August 2019 in Herbert Park, Dublin.

On the Road with Moy Park’s ‘Marvellous Taste Tour

Irish cooked chicken brand Moy Park visited Laya Healthcare’s City Spectacular in Cork, with the event just one of the stops on the brand’s ‘Marvellous Taste Tour’ across the island of Ireland this summer. Ellen Mullen, Brand Marketing Executive, said it was a weekend packed with fun and excitement. The next stop on Moy Park’s ‘Marvellous Taste Tour’ is the Tullamore Show in County Offaly on Saturday 11 August.

Aldi is the Big Cheese at International Cheese Awards

Aldi Ireland has seen success on the world stage once more, as its Specially Selected Irish Buffalo Mozzarella Pearls beat 5,000 cheeses from across the globe at the annual International Cheese & Dairy Awards. The International Cheese & Dairy Awards celebrate the best in cheese and dairy products from producers and retailers across the globe, with producers from 27 countries competing at this year’s awards.

Juul to be sold in Applegreen stores

Rapidly-growing vape brand Juul has announced a new partnership with Applegreen plc, the Irish leading forecourt and convenience retailer. Juul is now on sale in 125 Applegreen stores across Ireland, offering a switching option for the country’s 830,000 adult smokers, as Juul Labs takes another step in its mission to improve the lives of the one billion adult smokers worldwide.





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