S&W Wholesale appoints Keith Crimmins as contract sales manager
S&W Wholesale has appointed Keith Crimmins as contract sales manager, bringing more than 30 years of sales, retail development and customer engagement experience to the role
Print6 October 2026
S&W Wholesale has appointed Keith Crimmins as its new contract sales manager, bringing more than three decades of FMCG experience to the role.
Crimmins joins from Musgrave, where he most recently held the position of sales manager. In the role, he was responsible for leading a team of retail business development managers, with a focus on delivering sales and margin targets.
He also played a key role in the recruitment and development of Musgrave’s DayToday fascia, supporting the growth and development of the retail offering.
With more than 30 years’ experience across the FMCG sector, Crimmins brings extensive experience in sales management, retail development and customer engagement to his new position at S&W Wholesale.
‘’I’m really looking forward to connecting with new customers and colleagues across the teams at S&W, building lasting relationships, and contributing to S&W’s continued growth and success as we transition into our new state-of-the-art home,”Crimmins said.
Read more: S&W Wholesale partners with BradEx
© 2026, ShelfLife by Patryk Goron
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