Bord Bia appoints Joe Moore to lead €2.1bn North American market
Print9 September 2026
Bord Bia has appointed Joe Moore as its new North America manager, leading the organisation’s work across the United States, Canada and Mexico – markets that accounted for €2.1 billion in Irish food and drink exports in 2025.
North America is Ireland’s second-largest regional market for food and drink exports, with recent growth being driven primarily by the dairy and drinks sectors.
He will commence his new role on 14 September 2026.
Moore succeeds Henry Horkan who is returning to Ireland to join Bord Bia’s Industry Capability team in Dublin.
Wealth of experience
Based at Bord Bia’s New York office, Moore will work with Irish food and drink exporters to strengthen their presence in the region, develop relationships with key customers and identity new commercial opportunities across dairy, meat, beverages, and prepared consumer foods.
Moore moves to New York from Bord Bia’s Tokyo office, where he served as market manager for Japan and South Korea since 2019.
During his tenure, he supported the development of Irish exports to the region and oversaw Bord Bia’s activity around four Government-led trade missions. Most recently he supported the industry following the opening of the South Korean market to Irish beef.
Ciaran Gallagher, regional global business development manager for Europe and North America, Bord Bia’s, stated: “Joe [Moore] has laid a great foundation for Irish food and drink companies in Japan and South Korea, from his high-profile work on trade missions to his valued supports to Irish clients around strategic insights, customer connections and promotions.
“Over the past seven years, Irish food and drink exports to Japan and South Korea have been worth more than €1.4 billion, spanning dairy products and ingredients, beef, pork, seafood and whiskey.”
‘Strong position established’
Moore, highlighted that Irish food and drink companies have established a strong position in North America, particularly across dairy and beverages.
“My priority will be to build on that foundation, deepen relationships with key customers and support companies in pursuing emerging opportunities across the region,” he said.
“North America is a large and diverse market, and success depends on combining strong market intelligence with sustained customer engagement. I look forward to working with Irish businesses to help them strengthen their position and deliver further growth.”
Originally from Cavan, Moore holds a degree in mathematics from Trinity College Dublin.
Before joining Bord Bia, he built a diverse career spanning education, interpretation and entrepreneurship.
Moore also founded and scaled J Con, an annual celebration of Japanese culture held at Croke Park.
Read more: Bord Bia appoints Christine Farrell as drinks specialist for US and Canada
© 2026 by ShelfLife reporter
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