Genesis Crafty bakery invests over £750k and creates 35 new jobs

Major reversal of fortunes for Magherafelt, Co. Derry based bakery, which is now investing over £750,000 in the business and recruiting for 35 new jobs.



3 September 2019

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Paul Allen, executive chairman at Genesis Crafty led an impressive reversal of fortunes at the bakery

Magherafelt bakery firm Genesis Crafty is recruiting for 35 new staff and investing over £750,000 in the business as a result of new contracts and expansion.

Genesis produces a range of bread and cakes under its own brand and for many of the UK’s largest and most prestigious retailers including Marks & Spencer and Waitrose. The company currently employs more than 350 staff in its Magherafelt premises.

New orders for Christmas products and fresh demand for year-round favourites like pancakes and scones has resulted in the boost bakery that last year was in administration; a major reversal of fortunes over the last 12 months.

The Irish Times reports that Paul Allen, who was previously chief executive of Northern Ireland snack group Tayto, acquired the bakery last August as part of an administration deal that helped, at the time, to save more than 250 jobs in Co. Derry.

Discussing the company’s growth and expansion plans, executive chairman Paul Allen said: “We are thrilled to be launching this recruitment drive as it shows the significant progress that Genesis has made in the last number of months. We have consolidated our operations, refined our distribution and sought to build upon the strong relationships that we have with premium retailers across the UK and Ireland.

“The appeal of The Genesis range, which includes pancakes, scones, cakes and bread, has continued to grow and we have won a number of important new contracts for our all year-round and Christmas products with some of the UK’s most discerning retailers,” he added.

Describing the business’ current performance as “an exciting new era for the company”, he highlighted the fact that the company has a wide range of career vacancies available, ranging from machine operators to supervisors, project leaders, engineers and skilled bakers.”

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