Monster Talk! MiWadi launches ‘Trick or Treat for Sick Children’ 2022

Mighty Monster Joy Harper (7) from Rathfarnham is pictured with Caroline Hyde, marketing manager, MiWadi, broadcaster Alison Curtis and Terri Reynolds, campaign manager, Children’s Health Foundation

Funds raised will go to support sick children in Children’s Health Ireland hospitals and urgent care centres in Crumlin, Temple Street, Tallaght and Connolly


Brand Central

27 September 2022

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MiWadi is launching the ‘Trick or Treat for Sick Children’ campaign, Children’s Health Foundation’s annual fundraising initiative, with the help of broadcaster Alison Curtis and Children’s Health Ireland patients Joy Harper (7), Luke Staunton (11), and Noah Daly (3).

Proudly supported by MiWadi, Trick or Treat for Sick Children raises vital funds to support patients and their families in Children’s Health Ireland at Crumlin, Temple Street, Tallaght, and Connolly.

Children’s Health Foundation is calling on individuals, families, community groups, schools, creches and more to get spooky this Halloween by dressing up, hosting your own Trick or Treat party, and raising funds to support sick children and their families in Children’s Health Ireland hospitals and urgent care centres. Getting involved couldn’t be easier, simply visit to sign up for your free party pack. Your monster bash can be as big or as small as you like, and the funds you raise will be put to work where they are needed most in Children’s Health Ireland at Crumlin, Temple Street, Tallaght, and Connolly to support sick children from all over Ireland.

Celebrating the ten-year the partnership, that has helped to raise over €3.2 million to date, MiWadi has created a podcast mini-series of fantastical Halloween-inspired short stories, fuelled by the imaginations of Joy, Luke and Noah, chronicling tales of bravery and adventure.

The first episode entitled “Joy vs The Monsters of Springlawn Green”is inspired by 7-year-old Joy Harper from Rathfarnham, who demonstrates her monster spirit and bravery by taking on some friendly neighbourhood monsters as she trick or treats with her siblings and best friends.

MiWadi created the limited podcasts series to illustrate the challenges that sick children in Ireland face each day and the mighty spirit they require to overcome such obstacles in life.

The series of bite-sized Halloween stories features three episodes and is inspired by tales of bravery and adventure from three young patients and are perfect for little ears as they get in the spirit for the Halloween season.

The series will be available from all podcast streaming platforms from 7 October right up until Halloween.

Celebrating “an amazing ten years with MiWadi as campaign sponsors,” Denise Fitzgerald, chief executive of Children’s Health Foundation, said: “We are so grateful to all our Trick or Treaters across the country who support this important campaign each year and we are excited encourage families, communities, creches, schools, companies and more across Ireland to gather once again this Halloween to support sick children and their families in Children’s Health Ireland hospitals and urgent care centres. Thank you to everyone in MiWadi for your support over the past decade and for sharing our vision of giving every sick child the very best chance.”

“This is truly a special year for us,” added Caroline Hyde, marketing manager, MiWadi, Britvic Ireland. “We are so proud to mark the 10th year of our Trick or Treat partnership. At MiWadi, we live through the lens of imagination and we are so excited to mark the tenth year by putting the stories of Children’s Health Ireland patients front and centre. We hope that this year will be the biggest year yet!”

Broadcaster Alison Curtis, was “honourerd” to be part of the campaign, noting: I have long admired this campaign as it supports the very fabric of our society; children who, despite facing great challenges early in life, can through the support of their families and unwavering support of  Children’s Health Ireland, can persevere and go on to achieve great things.”

Throughout the campaign, MiWadi will be sharing their top tricks and tips on social media to help get the party ‘startled’. Check it out at  and on TikTok.

To register for a ‘Trick or Treat for Sick Children’ Party Pack, register or call 01 709 1700 which includes posters, stickers and much more.



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