Lidl teams up with to launch Lupilu Baby Bundle

Marian McConville, senior agency account manager DMG, Orlaith McIvor, media manager, Lidl Ireland & Northern Ireland

The Lupilu Baby Bundle filled with award-winning Lupilu by Lidl products will be available completely free to those who subscribe to


Brand Central

22 September 2022

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advertisement, Ireland’s leading online pregnancy and parenting destination, is thrilled to announce the launch of the Lupilu Baby Bundle, in partnership with Lidl Ireland.

Continuing the success of a previous partnership, the Lupilu Baby Bundle is a box filled with award-winning Lupilu by Lidl new-born necessities that will be available completely free to those who subscribe.

Lupilu by Lidl is Lidl’s own brand range of award-winning baby products, including a recent Gold win for Lupilu nappies at the Pregnancy & Baby Fair awards. Lidl’s Lupilu range features a large selection of high-quality items at low prices including nappies, wipes and toiletries, paediatrician approved baby lotion and organic food products made with 100% fruit.

The Lupilu Baby Bundle has been carefully curated by an expert team to include Lupilu by Lidl award winning products such as nappies, soothing creams and bathing products. There is also a Lidl Plus coupon for a packet of Lupilu biodegradable wipes redeemable in Lidl stores nationwide along with lots of other essentials to help parents and their new bundle of joy.

Speaking about the exciting partnership, head of Liz Doyle said she was delighted for RollerCoaster to be the chosen partner for Lupilu’s Baby Bundle Campaign throughout 2022.

“Lidl’s baby brand Lupilu is one of the leading choices for Irish parents for its great quality and even better value, while is the leading and trusted pregnancy and parenting platform in Ireland,” Doyle said.

“At Lidl, we understand that a new addition can bring so much happiness and enjoyment, not to mention several sleepless nights,” added Orlaith McIvor, media manager at Lidl Ireland.

“We want to let parents know that we have all the essentials covered so they can focus on creating memories that last a lifetime. By shopping Lidl’s award-winning Lupilu range, parents can make significant savings with items available in-store all year round. Our shoppers can shop without compromise and without breaking the bank!’ has been dedicated to assisting parents on their journey through pregnancy and parenthood for over 20 years and has pledged that this important partnership with Lidl Ireland will only strengthen its commitment to Irish families.

Keep an eye on for the launch of the Lupilu Baby Bundle in October!



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