ShelfLife April 2026 issue

This April, Nearby celebrates a milestone achievement of five years of business within the retail industry. ShelfLife reports.

Donna Ahern caught up with professional chef and DJ Marcus O’Laoire to talk to him about his role as a Tesco brand ambassador.

John Healy looks ahead to next season and explains why it’s a golden opportunity for brands and retailers.

Caroline Reidy gives a breakdown on the EU Pay Transparency Directive and how it will affect your business.

Nikki Murran discusses why fresh food roles are the new gold dust.

Claire Tolan, MD of Irish Distillers, has been elected chair of Drinks Ireland for two years. She talks to Drinks Industry Ireland’s editor Fionnuala Carolan about her career, industry challenges, and the importance of protecting Ireland’s drinks sector.

In this month’s Category Focus features we look at Sales, Marketing & Distribution, Ice Cream, Sugar Confectionery, Soft Drinks and Irish Whiskey.

Check to see who was out and about in this month’s Social Diary!

May Feature Line-Up

Summer Drinks (Alcoholic) – A look at summer 2026 drink trends, from premium RTDs and spritz serves to low/no-alcohol options and local craft innovation.

Crisps & Snacks – Exploring how snacks are balancing indulgence with better-for-you options, alongside growth in premium and sharing formats.

BBQ and Olive Oil – Highlighting key BBQ accompaniments and the rise of premium olive oils as shoppers trade up for quality and flavour.

Tobacco – An overview of Ireland’s evolving tobacco market, including regulation, reduced-risk products, and shifting consumer habits.

PR & Marketing Agencies – A guide to Ireland’s leading agencies and how integrated campaigns are driving brand visibility and engagement.

Convenience Foods – Examining the growing demand for fresh, high-quality convenience meals, from food-to-go to plant-based innovation.

Health & Beauty – Spotlighting key trends in wellness-led beauty, from skincare and SPF to sustainable and functional products.

Deadlines
• May 6 for editorial/images
• May 13 for adverts.

To find out more, contact the sales team – ian.mulvaney@mediateam.ie and/or mark.morgan@mediateam.ie