Minister Bruton launches Meade Potato Company’s Origin Green programme
Minister for Jobs, Enterprise and Innovation, Richard Bruton visits Meade Potato Company and launches the company’s Origin Green sustainability programme
17 April 2015
Richard Bruton, Minister for Jobs, Enterprise and Innovation launched Meade Potato Company’s Origin Green sustainability programme on Monday, 13 April, at the company’s headquarters in Lobinstown, County Meath. As growers, packers and distributors of fresh produce to the retail sector, the family business is the latest recruit for full membership in Bord Bia’s Origin Green programme which seeks to promote a certified programme of sustainability from Ireland’s food producers.
Minister Bruton raised the Origin Green flag in front of the farm and food production facility. “Employment is growing in every region of the country, but some regions are growing faster than others,” he said. “At the heart of our jobs plan is accelerating that jobs growth right throughout the country, and in order to do that we must support more Irish companies to innovate, export and ultimately create jobs. Meade Potato Company has created over 150 jobs in Co. Meath over the past five years, and I am delighted to congratulate Philip and his team on their achievements.”
The fresh produce company, who launched the only Irish frozen chip on the market, Meade Irish Rooster Chips now employs over 240 staff at its Co. Meath plant.
The initiatives that we have undertaken to become more sustainable have made and will continue to make us more innovative and innovation leads to growth and job creation,” said Philip Meade Jr., commercial director of the firm.
Business operations manager Eleanor Meade added: “Our energy efficient measures around the food production facility are protecting our natural resources and helping us increase production efficiency. We also have bigger picture initiatives such as our Meade Irish Rooster Chips which is just one of our attempts to create a more sustainable potato industry. By offering Irish consumers the only frozen chip that uses home grown Irish potatoes, we hope to help in some way to stabilise the volatile potato market. This is evidence of sustainability and innovation going hand in hand.”