Payback Loyalty begins €2.5 million expansion programme 

Minister Bruton with members of Enterprise Ireland, Payback Loyalty management and employees and guests

Minister Bruton announces 28 new jobs as company plans to double its workforce



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17 April 2015

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Digital consumer engagement firm, Payback Loyalty plans to double its workforce with the creation of 28 new jobs in Limerick’s National Technology Park.

The new jobs are part of a €2.5 million expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.

The investment is also backed by BDO, through the Davy EII Fund.  The company’s growth plans will see Payback accelerate product development and build an export sales and support infrastructure with international reach.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops, rewarding their customers at the till with specific targeted loyalty promotions and offers.  The company has invested heavily in research and innovation, successfully increasing its share of the growing loyalty market in Ireland. This new investment programme will position Payback to continue its growth trajectory, and expand further in export markets.

Making the announcement on Thursday, 16 April, Minister Richard Bruton said: “At the heart of our Action Plan for Jobs is accelerating jobs growth in every region of the country, and today in Limerick we are hosting the Mid-West regional forum to help deliver on that. Today’s announcement by Payback Loyalty that it is investing €2.5 million in its Limerick operations, with support from my Department, and creating 28 extra jobs is great news and a really good example of what we are trying to deliver with our plan.”

CEO Richard Gubbins commented: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform.”




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