C-Store Marketing Campaign of the Year 2023
The most successful marketing campaigns excel by truly striking a chord with their target audience. When marketing is done well, the experts make it look easy – but the reality is that it requires excellent research, creativity and flawless execution to resonate with consumers
Print23 January 2024
Congratulations to our finalists:
- Guinness 0.0
- Pringles
- Pepsi
- Haribo
- Cadbury
- National Lottery
- Tayto
- Coca Cola
- Heineken 0.0
Award Sponsored by:
WINNER: Lucozade Energy
Lucozade Energy and Spotify joined forces for the ultimate summer collaboration; which resulted in them winning the Marketing Campaignof the Year Award 2023 at the ShelfLife C-Store Awards.
The ‘Sounds of the Summer’ campaign was the perfect blend of energy, music, and all things summer. Lucozade Energy found there was a key connection between Ireland’s favourite parts of summer and music; this perfect pairing provided a soundtrack to accompany every summer moment enjoyed with the refreshing taste of Lucozade Energy.
Lucozade Energy brought the Sounds of the Summer campaign to life across a diverse media landscape. “We were looking for a bold, disruptive platform idea to activate all summer long. This campaign delivered with an innovative music-themed concept that lives all throughout the media mix.” said Sara Philpot, senior brand manager, Lucozade Energy.
The campaign featured an array of Lucozade Energy-branded OOH, DOOH, social, and digital content assets, all thoughtfully inspired by the dynamic beats of summer playlists. Additionally, Lucozade Energy partnered with notable Irish artists like Yasmin Gardezi and Sello to create their ‘sounds of the summer’ playlist with a unique Irish twist. This campaign not only nailed the summer spirit but, it also created a memorable and engaging experience for target audiences.
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