New C-Store Product Launch of the Year 2023

Colin Donnelly, Spar sales director, presents the Best New C-Store Product Launch 2023 Award to Cadbury Mint Twirl, represented by Sandrine Dahmani and Maighréad Lynch

Innovative new product launches are vital in order to create renewed interest in grocery categories and fuel growth

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Brand Central

Congratulations to our finalists:

• Kit Kat Chunky Hazelnut
• Keoghs Smoked BBQ & Irish Whiskey
• Flahavans Mini Flapjacks
• Lost Mary
• Tayto Meanies
• Lucozade Alert
• Monster Zero Sugar
• Wotsits Crunchy
• Red Bull Juneberry
  

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Award Sponsored by:

WINNER: Cadbury Mint Twirl

Mint Twirl combines the much-loved layers of Twirl chocolate, with refreshing mint flavours for the first time

Voted for by retailers, the New C-Store Product Launch of the Year Award, celebrates the latest ingenuity and creativity of brand teams that continue to drive sales by investing in fabulous new flavours and attention-grabbing innovations. As such, all the finalists in this category have achieved an impressive feat.

Mint Twirl was Cadbury Ireland’s latest minty fresh innovation to the fan-favourite Twirl bar range. Since the launch, Mint Twirl has continued to be tremendously popular amongst Twirl and mint chocolate superfans alike, bringing together the mouth-watering layers of Twirl chocolate, with refreshing mint flavours for the first time.

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