C-Store Product of the Year 2023

Paul Bealin, cash & carry sales director, BWG Foods, presents the C-Store Product of The Year Award to Coca-Cola HBC Ireland & Northern Ireland, represented by Avril Wright, Niall Kelly, Celine Allen, Dermot Smith, Kirsty Brown and Donal O’Connor

Products that can be relied upon to consistently drive sales will always prove popular with Ireland’s retailers. However, the truly successful brands never take this position for granted, and are constantly innovating – both in product and marketing – to ensure they remain ahead of the pack


Brand Central

23 January 2024

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Congratulations to our finalists:

  • Red Bull
  • Avonmore
  • Ballygowan
  • Benson & Hedges
  • Ishka
  • Cadbury Dairy Milk
  • Lucozade
  • Tayto
  • Monster

Award Sponsored by:




WINNER: Coca-Cola HBC Ireland & Northern Ireland

Each year, the ShelfLife National C-Store Awards bring the country’s top retailers and brands together to recognise the exceptional convenience stores right across the country. To be nominated amongst the best brands and retailers in the country is a huge honour for Coca-Cola HBC, the company told ShelfLife. For the second year in the running, Coca-Cola was thrilled to win ‘Product of the Year’.

Speaking on the award, Kylie Magee, marketing director, Coca-Cola HBC Ireland and Northern Ireland said: “We are incredibly honoured for Coca-Cola to be recognised as the Product of the Year. This would not be possible without the incredible customers we work with every single day. As a team we live by the mantra that our customers come first, so together with our customers we can drive sales growth for our brands. I want to thank all those who voted for us, we will continue to challenge and push ourselves to constantly improve in 2024.”




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Shelflife Magazine