Marketing bites

Daire Plunkett, Dublin senior hurler ; and Oisin Gough, Dublin senior hurler,Sarah Shimmons, head of marketing Linwoods and Orla McKenna, senior brand manager Linwoods
Brand Central

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21 March 2016

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Linwoods: The primary source of fuel for Dublin GAA 

Dublin GAA is getting a healthy boost by partnering with the award-winning health food company, Linwoods. 2016 is the second year of a two year partnership which sees Armagh-based Linwoods act as the team’s Official Health Food Supplier. The Linwoods Superfoods range, which features a selection of milled and blended seeds, nuts and berries, includes products that have the addition of Bio Cultures, for healthy digestion and immune system; and the co-enzyme Q10, which helps to produce energy from every cell in the body. The products can be added to any kind of meal or snack for a nutritional boost.

For more information on Linwoods and recipes, see www.linwoodshealthfoods.comor follow Linwoods on Facebook, Twitter or Instagram.

Burton’s boosts beloved Jammie Dodgers brand with best ever recipe

Burton’s Biscuit Company is introducing its ‘Best Ever Recipe’ for its €24m Jammie Dodgers brand*; a leading brand within branded biscuits**. The recipe, which includes a crispier biscuit and fruitier jam, is being rolled out across the brand’s core flavours including Original Raspberry, Berry Blast and Jam ‘n’ Custard varieties. The change will be accompanied by an updated pack design with new on-pack photography and clear messaging to indicate the ‘Best Ever Recipe’. The company is also investing in front-facing shelf-ready packaging (SRP) for the brand, enabling retailers to grow this iconic brand in their store, as well as driving incremental profits from the biscuit fixture.

*(Source: Nielsen 52 w/e 27.02.16)

**(Source: Kantar Wordpanel Online Total Dodgers buyers w/e 28.02.16)

Teeling Whiskey Company triumphs at World Whiskies Awards 

Teeling Whiskey Company (TWC) has won three awards at the prestigious annual World Whiskies Awards. This year’s competition in London saw more than 300 whiskeys put through their paces with three rounds of rigorous tastings. Teeling Whiskey’s soon-to-be released 24 year old Single Malt was honoured with the accolade of World’s Best Irish Single Malt while Teeling Whiskey Single Grain received the title of World’s Best Irish Single Grain. The company also scooped the World’s Best Whiskey Visitor Attraction  award for its Visitor Centre located in Newmarket Square, Dublin 8.

To find out more information or to make a booking, visit

St. Patrick’s Day Festival Vip breakfast and lunch at the Rooftop Café in M&S Grafton Street

Well-known Irish celebrities and their families turned out in style to celebrate St. Patrick’s Day in the Rooftop Café at the Marks & Spencer store on Grafton Street on the 17 March 2016. This year marks the tenth anniversary for M&S proudly sponsoring the St. Patrick’s Day VIP Breakfast and Lunch. Following champagne on arrival, guests enjoyed a menu of Irish produce from M&S and tasted the first batch of this season’s fresh Irish strawberries provided by M&S supplier, Keelings. 

‘B’ Our Champion promo set to drive retail sales ever higher

‘B’ by Black Tower is Ireland’s brand leader and pioneer in the lower alcohol wine sector. Following on from the success of the first year, ‘B’ by Black Tower is searching for the 2016 deserving ‘B’ Champion, with a through-the-line promotion with The Irish Sun. Searching for unsung heroes in everyday lives, consumers have been asked to nominate someone who has inspired them or others around them, excelled at helping others, or who has achieved something against all the odds.

The competition opened for nominations via Black Tower’s website on Monday 14 March, with the closing date for entries being Sunday 10 April, 2016.

Flahavan’s teams up with Rozanna Purcell, Karl Henry and Suzanne Donohoe to launch ‘Move – Eat – Breathe – Energy for Life in just Two Minutes!’

Flahavan’s, the producer of Ireland’s favourite porridge, has launched its ‘Two Minute Energy for Life’ campaign promoting the idea that even with our hectic lifestyles, health and wellbeing is achievable and accessible to everyone. The campaign invites us to shake off our winter blues, put a spring in our step and celebrate with Flahavan’s Quick Oats and take two minutes to ‘Move – Eat – Breathe’ for a healthier mind and body. The campaign runs over three weeks across Flahavan’s social media channels, providing consumers with two minutes of quick and effective ways to energise their day.

For more information, visit or find us on Facebook




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