Marketing bites

Alpro steps into on-the-go opportunity - and other news for FMCG marketers - for the week 02/02/16 - 09/02/16


Brand Central

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9 February 2016

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Alpro steps into on-the-go opportunity 

Alpro is stepping into new territory with the launch of two new on-the-go products. Alpro Go On (MRSP: €1.59) is a single serve soya alternative to yogurt that is high in plant protein with a thick, smooth texture sitting on a layer of real fruit; while Alpro Fusion (MRSP: €2.29) is the brand’s latest on-the-go single serve drink offer – combining soya or coconut with a fusion of fruits in a handy 330ml tetrapak. The launches will be supported by a fully integrated marketing campaign.

Ireland sets new Guinness World Record for largest beer tasting

After three fantastic days of craft beer, spirits and cider, the Alltech Craft Brews and Food Fair closed its doors on Sunday at the Convention Centre Dublin. Now in its fourth year, the festival attracted more than 10,000 visitors and officially became a world record breaker. The Guinness World Record for the world’s largest beer tasting was smashed on the opening evening, Friday, 5 February. Ireland now holds the record with 729 people simultaneously tasting three beers. The record was previously held by Mexico with 714 participants.

The festival organisers look forward to announcing the plans for the 2017 Alltech Craft Brews and Food Fair. Keep in touch with the team on Twitter via @alltechbrews and on Facebook.

Broighter Gold 24 ct flakesGold standard from Northern Irish rapeseed producer

Broighter Gold, the leading Northern Ireland rapeseed oil producer, has launched an innovative product featuring edible gold. The award-winning company, based on a family farm near Limavady in county Derry, has developed Liquid Gold rapeseed oil using 24 carat edible gold for finishing dishes such as fish and salads. The cold pressed Liquid Gold is available in 50ml bottles (RRP£9) and is aimed in particular at foodservice operations outside Northern Ireland.

Robert A. Merry & Co completes €2.5m investment in its production and warehousing facilities and flagship brand, Merrys Irish Cream Liqueur

Twenty-one years after it was established in Clonmel, Co. Tipperary, one of Ireland’s leading drinks manufacturers and exporters, Robert A. Merry & Co., is gearing up for the next phase of its international growth following a series of investments in its production and warehousing facilities and in its flagship brand, Merrys Irish Cream Liqueur.

Robert A. Merry & Co. has invested €2.5 million in the last year in new warehousing, refurbishments and an additional bottling line which increases the company’s total hourly bottling capacity to 15,500 units. It provides bottling services for leading Irish whiskey and gin brands and also develops and supplies a range of award-winning products to leading global retailer groups such as Aldi, Walmart, Tesco, Duty Free America and Cost Plus World Market.

Celebrating St Patrick’s Day with Tayto Cáise & Oiniúin! 

To celebrate St Patrick’s Day, not only has Mr. Tayto turned green but he’s also spreading the luck of the Irish by giving one fortunate Tayto fan the chance to bring a loved one home from anywhere in the world for 17 March!* The lucky winner of the grand prize will win one return flight for a family or friend from anywhere in the world to Dublin and 2 VIP tickets to St Patrick’s festival.* And for the crisp connoisseurs who may be living abroad and missing the taste of home, Mr. Tayto is giving 100 Tayto lovers the opportunity to have a box of Tayto delivered to their loved ones doors around the World. (*T&C’s apply)

Food training workshops to build an appetite for Fleadh Cheoil na hÉireann

More than 50 Clare businesses operating in the hospitality sector attended an information evening at the Temple Gate Hotel in Ennis on Tuesday, 2 February 2016. The Local Enterprise Office Clare organised the event in preparation for the hosting of Fleadh Cheoil na hÉireann in Ennis this August. More than 400,000 people are set to visit Clare for the event.

For more information on the food training workshops available, the Local Enterprise Office Clare, Áras Contae and Chláir, Ennis, Co. Clare, can be contacted on 065-6821616 / Further information is available from

Roses are red, violets are blue, Keelings Strawberries say I Love You

With cupid hiding around the corner with his bow and arrow during his favourite day of the year, Keeling’s is advising consumers to make sure that they spread the love this Valentine’s day. Keelings fruit has you covered, whether it’s a strawberry smoothie that your loved one adores or a tasty strawberry crumble, with Keeling’s providing recipes for both. In the true spirit of Valentine’s Day, Keelings heart-shaped boxes of strawberries can be found in-store at Eurospars, Dunnes and Tesco retailed at €2.50.





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