Marketing bites
The Force is strong as Gala teams up with Disney on Star Wars launch - and other news for FMCG marketers - for the week 15/12/15 - 21/12/15
Print21 December 2015
The Force is strong as Gala teams up with Disney on Star Wars launch
Gala has supported Disney in helping to create a landmark Lightsaber at Dublin’s Spire, to mark the arrival of the most anticipated movie of the year – Star Wars: The Force Awakens. As a convenience group that’s 100% Irish owned, Gala is proud to be associated with this world-wide phenomenon, with strong Irish connections including Domhnall Gleeson’s role as General Hux and scenes shot in Sceilig Mhichíl. Gala says its association with Disney over the last two years has proved a tremendous success, with Gala shoppers availing of pre-screenings for box office hits including Inside Out and the Good Dinosaur.
Unilever Food Solutions launches festive gingerbread challenge
Unilever Food Solutions (UFS) has launched a Christmas challenge for nursing homes around the country to help spice up the festive season. The competition, launched at the Nursing Homes of Ireland conference, is a search for the best gingerbread house. To take part, nursing and care homes, and their residents, must submit a photograph of their team working together to build their gingerbread house, along with their best tip when it comes to baking for elderly residents. Prizes include an exclusive baking demonstration at the winning care home with TV chef and author, Catherine Fulvio.
The closing date for entries is 3 January, with the top 10 finalists and overall winner announced on 18 January 2016. To find out more and order an activity pack, visit www.ufs.com/care.
Teeling Whiskey Distillery Fires up First New Pot Stills in Dublin and welcomes 25,000 visitors in 2015
2015 has been an excellent year for the Teeling Whiskey Company (TWC), which has welcomed over 25,000 visitors through the doors of its distillery since opening in Newmarket Square on 9 June. The first distillery to open in Dublin in over 125 years also scooped its first visitor experience award in September, winning the ‘Experience of the Year’ as accredited by the highly acclaimed, Luxury Travel Guide. In addition to the successful opening of its Distillery, the Teeling Whiskey Company has won 15 prestigious awards for its whiskey this year including World’s Best Irish Single Malt at the WWAs.
To find out more information or to make a booking, visit www.teelingwhiskey.com.
Carlsberg Christmas Tree is giving Cassidy’s customers the gift of free beer!
If Carlsberg did Christmas trees they would give the gift everyone wants this festive season – free pints of Carlsberg! Until 31 December, the Carlsberg Christmas Tree offers the chance to win a complimentary pint of Carlsberg at Cassidy’s on Dublin’s Camden Street. To be in with a chance of winning, people simply have to tweet the Carlsberg Christmas tree using the #carlsbergchristmastree handle and winners will receive a message to say they have won a pint, which they can show to the barman to redeem. Each account is limited to entering the competition once every per 24 hours.
NDC serves up festive cooking – with attitude and a dairy twist! #NDCNutrition
The National Dairy Council has been reminding consumers of the importance of following a healthy, balanced diet – and that this includes an occasional treat that we shouldn’t feel bad about! Food is something we should enjoy without feeling guilty, according to Dr. Marianne Walsh, nutrition manager with the National Dairy Council, who has prepared tips for savouring the festive flavours this season, including a recipe by Chef Brian Mc Dermott to try at home.
Find the NDC on Facebook/NDCIreland or follow on Twitter @NDC_ie for news and events updates.
Viessmann Visio display cabinet shortlisted for another industry award
Viessmann’s new and highly acclaimed Visio cabinet has been shortlisted for the title of Refrigeration Product of the Year in the ACR News Awards, the leading event for the air conditioning and refrigeration industry. Visio is a 360-degree LED-lit mid-size cabinet that fits well in small stores where every square metre counts. The ACR News Awards 2016 winners will be announced during a ceremony at the Vox Conference Centre, Birmingham, on 17 February 2016.
Fans 0
Followers