Every €10 spent locally generates €24 of benefit, says ISME

ISME CEO Mark Fielding said: "High business costs make it difficult to compete on the export market and increased wage pressures are making it impossible for SMEs to expand their workforce.”
ISME CEO Mark Fielding

ISME encourages consumers to support the local economy and local job creation by shopping locally



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21 December 2015

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ISME, the Irish Small and Medium Enterprises Association, has called on shoppers to support their local economy by shopping at local SMEs and buying Irish quality products.

Every €10 spent locally on Irish products generates €24 of benefit to the local community, the association has reminded shoppers. ISME also states that 45 cents of every euro spent is reinvested locally in comparison to only 15 cents for the foreign multiples.

ISME CEO, Mark Fielding advised shoppers to help the recovery by “insist[ing] on the Irish brand every time even if it isn’t displayed. Retailers also can play their part by placing Irish products prominently on their shelves.”

Fielding also pointed out the impact shopping locally can have on struggling independents who are faced with high costs such as rents, local charges and energy. “This has been evident in the large number of business closures in recent years and the current vacancy rates on our once vibrant main streets and town centres,” he said.

Loss-leading turkey claims

Ireland’s butchers are also encouraging consumers to shop local this year. In an Irish Times report, the president of the Irish Craft Butcher’s Association, Seamus Etherton said butchers were facing huge challenges from large retail chains who appear to be using turkey as a loss-leading product this year.

“We don’t have 20,000 other products to sell that we can make money on,” Etherton said. However despite this, Etherton, who owns a store in Cabra, Dublin said independent butchers were managing to survive due to their high service standards.




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