Marketing bites
Guinness by Newbridge Silverware Homewares Collection adds style to any kitchen - and other news for FMCG marketers - for the week 14/07/2015 - 20/07/2015
Print17 July 2015
Guinness by Newbridge Silverware Homewares Collection adds style to any kitchen
Marketing heavyweight, Guinness, has ventured into a new collaboration with Newbridge Silverware. Carefully crafted cookware and sandblasted serving dishes are amongst the range of stylish yet practical homewares from the recently launched Guinness by Newbridge Silverware collection. The show-stopping range of designer dishes and dining accessories would make ideal gifts in black presentation boxes. Newbridge Silverware brand ambassador Rob Kearney is a big fan of the range which appeals to men and women alike.
View the range at www.newbridgesilverware.com/guinness. #GuinnessXNewbridge
Bon appétit from Swizzels as new Drumstick and Refresher Bon Bons launch in time for Bastille Day
Swizzels is launching a new range that sees household favourites Drumsticks and Refreshers transformed into chewy, lemon and strawberry and milk and raspberry flavoured, fizzy-centred Bon Bons. Originating in France in the 1600s and translating to “doubley good”, Bon Bons are a perfect partner for the brands. Introduced by Swizzels in 1957, Refreshers are Swizzles’ most popular brand, while 120 million Drumstick lollies are enjoyed every year in the UK and Ireland so Swizzels believes this new sweet fusion (RRP: €1.89) should be a real hit.
Häagen-Dazs celebrates ‘Real or Nothing’ summer campaign
Häagen-Dazs showcased its ‘Real or Nothing’ summer campaign with an event in House on Lesson Street on Tuesday, 14 July. The venue was transformed into an ice-cream paradise, with a tempting selection of toppings to accompany Häagen-Dazs vanilla ice cream. The brand’s message is that with only five simple ingredients – real milk, cream, eggs, sugar and vanilla, every spoonful of Häagen-Dazs is real and natural. #RealorNothing
Belvedere Vodka awarded Vodka Producer of the Year at ISC 2015
Belvedere Vodka, the world’s original luxury vodka, has been named Vodka Producer of the Year at the International Spirits Challenge 2015 (ISC), one of the world’s largest, oldest and most respected blind-taste spirits competitions. In addition to celebrating this award, introduced this year by the ISC, Belvedere was honored with one trophy and four gold medals across different categories, acknowledging its taste, quality and character.
Follow Belvedere Vodka Ireland on Facebook, Twitter: @Belvedere_Ie and Instagram: http://instagram.com/belvederevodka
Tiger Stores Opens 17th Irish Store at Blanchardstown Centre
Cheap and cheerful homewares retailer, Tiger Stores opened its 17th Irish store on Wednesday July 15, at Blanchardstown Centre in West Dublin. Bringing 25 new jobs to the centre, and spanning 198 square metres, Tiger is a great addition to the mall. Tiger Stores was established in Copenhagen in 1995 by Lennart Lajboschitz, who started out running a market stall in Copenhagen’s Israel Square. The first Irish store opened in Dun Laoghaire, Co Dublin, in 2011.
Magazines Ireland calls for 0% VAT on magazines in the budget
Magazines Ireland, the association of Irish magazine publishers, has asked the Minister for Finance Michael Noonan to reduce the VAT rate on magazines to 0% in Budget 2016. “Many of our European neighbours enjoy more attractive rates of VAT on magazines. Our nearest neighbour, the UK, enjoys a 0% VAT rate giving them significant advantages over indigenous Irish publishers”, said chairman Rebecca Markey. She also highlighted that in recent years, members had “been hit with huge increases across the entire cost base”.
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