Driving taste with Carr’s
Carr's iconic Table Water Biscuits are an inherent part of many Irish families, but there's more to the brand with new lines aimed at the Back to School market
Print20 July 2015
Carr’s is an Irish family brand with a long history and a reputation for the highest quality, and that those elements ring true right up to the current “back to school” season, in a time when the combination of taste and health are more important than ever.
Carr’s Oddities relaunched last year, to the delight of young consumers and their parents alike; a new multibag format and fun, entertaining shapes make them an ideal lunchbox filler as the new school year approaches. What’s more, Oddities are now available in two equally popular variants: Salt & Vinegar and Smokey Bacon.
Meanwhile, Carr’s cream cracker range has shown a strong performance since its launch, experiencing a 19% growth rate in its market share value (source: Nielsen Scan Track May ’15). The range of choice means there’s something for every occasion: the crackers come in a standard 200g pack, a larger 300g pack and also the extra-handy Snack Pack format. As a key lunchbox component or as an afternoon snack at home, the perfect option exists.
Carr’s recently relaunched with a €1m multimedia “Because Taste Matters” campaign, with elements including TV and digital advertising, shopper activity, PR and sampling, and UB expects the products to continue to engage with consumers, translating in to strong sales.
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