Marketing Bites

Emily Jane Cunningham and Shorena Khutsianidze, winners of the DIT Culinary Arts competition
Emily Jane Cunningham and Shorena Khutsianidze, winners of the DIT Culinary Arts competition

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

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16 April 2019 | 0

Final episode of Grow Cook Eat 2019 showcases how to grow Chilli Peppers

The final episode of series 2 of ‘GROW COOK EAT’ is set to air on Wednesday, April 24 and presenter duo Michael Kelly and Karen O’Donohoe of GIY detailing how to get growing Spicy Chillis in the garden, in the greenhouse or on your windowsill. The programme, sponsored by Bord Bia and, is produced in the home of GIY, Grow HQ, in Waterford City, and each week meets food experts, chefs and community projects all over Ireland. To learn more, visit

DIT Culinary Arts students win Manor Farm Cookery Competition

Shorena Khutsianidze and Emily Jane Cunningham have been named winners of this year’s Manor Farm cookery competition, held in conjunction with DIT. The students from Georgia and Bray respectively, competed against a number of other finalists from the prestigious School of Culinary Arts on Cathal Brugha Street in Dublin. Taking home €1,000 in prize money, both contestants cooked up two delicious chicken dishes; Shorena with a Georgian dish called Chakhokhbili and Emma Jane with a South Indian inspired curry recipe, served as a taco. The contest was judged by Vincent Carton, managing director of Manor Farm.

Aldi deal for novel Just Live a Little snacks

Just Live a Little, which produces granola breakfast cereals and healthy snacks, has signed up with with Aldi for an innovative new product range. The company, which is owned and managed by husband and wife team David and Jill Crawford, is set to supply its new Granola Trail Mixes to 130 Aldi stores across the Republic. Just Live a Little will also join the Grow with Aldi scheme, with a view to further expansion in the network. The current range includes Plant Protein, Smart Energy and salted chocolate varieties

YellowBelly Beer launches free guide to cooking with craft beer

Four years on from opening its brewery doors, YellowBelly Beer has become a much-loved craft beer brand across Europe, thanks to the quality of its beer and packaging designs, and also for its creativity in engaging consumers. Its latest initiative is no different: a free booklet aimed at craft beer fans, cooking enthusiasts and everyone in between. The brand enlisted the aid of recipe creator and food stylist Sarah-Kim Watchorn for the booklet, which is available as a free download from

Little Milk Company launches organic blue cheese internationally

Organic dairy co-op The Little Milk Company has collaborated with Cashel Farmhouse Cheesemakers to launch Cashel Blue Bio (Organic) in 130 stores across Germany. With the assistance of Bord Bia’s German office, Cashel Blue Bio, produced using milk from The Little Milk Company’s 18 organic dairy farms, will be listed by organic retailer, denn’s Biomarkt. The Little Milk Company has an ongoing partnership with denn’s Biomarkt for their private label Irish cheddar. Good Herdsmen’s Irish organic beef is also available across denn’s Biomarkt stores nationwide.

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