Marketing bites

Krispy Kreme is feeling the love with Valentine's Day approaching
Krispy Kreme is feeling the love with Valentine's Day approaching

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

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22 January 2019 | 0

Share the love with Krispy Kreme this Valentine’s Day

Krispy Kreme will turn its entire range into hearts and hugs this Valentine’s Day, while three exclusive new varieties will be added to the range so loved-up customers can give the gift of love this year in the shape of a delicious doughnut. To learn more, visit the store in Blanchardstown or visit Krispy Kreme on the usual social media channels.

Indulge in Lily O’Brien’s Egg-cellent eggs this easter

Yes, between easter and valentine’s, chocolate season is in full swing, and sweet tooths can go “hopping mad” this year with Lily O’Brien’s range of luxurious chocolate treats using the brand’s signature recipe. The new Mega Milk (40%) Chocolate Easter Egg (€15.00) is an absolute must, along with the Honeycomb Flame Wrap Egg (€12.99), Sea Salted Caramel Egg (€15) and more. For the full range, visit

Independent retailers from County Dublin named finalists in Shop of the Year 2019

The Guild of Fine Food’s annual Shop of the Year awards has announced its finalists for 2019. Out of the 45 independent retail outlets named, two from County Dublin are among those in the running to win in the following categories: Specialist Food or Drink Shop and Specialist Cheese Shop. They are Sheridans Cheesemongers, Co. Dublin in the latter category,  along with  Terroirs Ltd, Co. Dublin, nominated in the Food or Drink Shop category.

Coca-Cola employees achieve Guinness World Records title in Belfast

On 17 January at the Waterfront Hall in Belfast, 463 Coca-Cola employees achieved a Guinness World Records title for the most cans crushed by a group simultaneously. The employees, consisting of both Coca-Cola Hellenic Bottling Company and Coca-Cola Ireland, were in Belfast for their annual company conference. An estimated 1,500 cans were crushed under foot by the employees in 30 seconds, achieving a record that had never previously been set in the world.


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