Marketing bites

Free repro – please credit Paul Sherwood/Peter Houlihan PhotographyPictured wearing a berry bespoke hat inspired by Keelings fruit was Julie Husman along with Clapper the pony at the RDS Horse Show. Visitors can enjoy delicious strawberries and cream from 'Keelings Vintage Berry Bus' and the little ones can have some fun at the ‘Love to grow kids zone’. Keelings will be at the RDS show from 9th August until the 13th August.

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...



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11 August 2017

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Maxol Celebrates new store on Dublin’s Greenhills Road

The official launch of Maxol’s latest outlet at Dublin’s Greenhills Road was attended by Maxol Group regional manager Mark Walsh, head of marketing Caroline Burton, and licensee Arun Kumar.


Belvedere Vodka is wins ISC Vodka Producer of the Year for third time

Belvedere Vodka, the world’s original luxury vodka, has been awarded the title of Vodka Producer of the Year for the third consecutive year at the International Spirits Challenge 2017 (ISC). Now in its 22nd year, the ISC is the premier organization promoting outstanding quality spirits from across the globe. The Spirits Challenge competition is founded on a rigorous and independent judging process, with more than 1,300 entries from nearly 70 countries worldwide. It is supported by many of the world’s leading spirits producers who regard it as the international standard for quality and excellence.


Deliveroo reveals new algorithm Frank has reduced delivery time by 20% in Ireland 

On-demand food company Deliveroo has provided unique insight into the latest advances of its technology that sorts hundreds of thousands of orders for hungry customers worldwide every day. Deliveroo’s ‘Frank’ algorithm is based on powerful predictive technology that is able to evaluate the most efficient way of distributing orders based on the location of restaurants, riders and customers. Alongside other refinements to Deliveroo’s technology and operations, the algorithm has already helped cut delivery time by 20%. For Deliveroo’s 500+ restaurants in Ireland, Frank has significant benefits, with machine-learning helping to predict the time it will take to prepare the meal based on a specific type of order as well as on the time of day, all helping to streamline the experience from order to restaurant to customer. And thanks to improved allocation of orders and reduced restaurant waiting time, Deliveroo’s 400+ Irish riders can now complete more deliveries per hour as they travel with food for an average of just seven minutes, allowing them to earn more cash without working extra hours.


Keelings’ Vintage Berry Bus impresses more than a few at RDS Horse Show

Julie Husman, wearing a bespoke berry hat inspired by Keelings Fruit, poses with Clapper the pony at the 2017 RDS Horse Show, taking place this week in Dublin. Visitors have been enjoying strawberries and cream from ‘Keelings Vintage Berry Bus’ while the little ones had fun at the ‘Love to grow kids zone’. Keelings will be at the Horse Show  until the 13th August.



Avoca receives Two Great Taste Awards 2017

The Great Taste stars of 2017 have been announced by the Great Taste Awards, with Avoca recieving two awards. A 1-star rating was awarded to Avoca’s Preserved Lemon Harissa Paste, along with a 2-star rating for the Avoca Fresh Basil Pesto, Maoliosa Connell, Marketing Manager for Avoca said winning the awards was a true reflection of the hard work and dedication of Avoca’s food development team. “At Avoca, we really pride ourselves on the quality of the delicious fresh food we serve to our customers every day so it is extremely gratifying to be recognised for this,” Connell said.

Unleash the wild side with Magnum Doubles

Magnum has announced two new flavours to add to its range. The Doubles selection returns with more splendour than ever before with new Double Raspberry and Double Coconut flavours. Magnum invites ice cream fans to “unleash their wild side” and ‘Dare to go Double’ by awakening their senses with a combination of flavours and textures with the new additions. Both variants, Raspberry and Coconut, are made for moments of pure luxury, designed to make every moment of indulgence count.







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