Marketing bites
New style Avonmore milk cartons hit the shelves - and other news for FMCG marketers - for the week 14/10/2014 - 20/10/2014
Print17 October 2014
New style Avonmore milk cartons hit the shelves
Avonmore has launched an innovative new design for its milk cartons, which makes them easier to open, pour more smoothly and flatten more conveniently for recycling. The new Elopak carton (Pure-Pak Sense) is a first for the Irish market and is being introduced across Avonmore’s milk range starting with Avonmore Super Milk, which is on shelf now. The new packs have a twist cap that seals in the freshness but is simple to open with just one twist.
World Class mixology competition returns to Ireland
World Class, the prestigious mixology competition, returns to Ireland for 2014-2015. The year-long journey of qualifiers and heats will see Ireland’s most talented bartenders compete to represent Ireland at the World Class Global Final in South Africa in July 2015. The elite competition will showcase Diageo’s luxury spirits portfolio. The World Class “Fundamentals of Flavours” event took place in The Liquor Rooms, Dublin on Tuesday, 14 October.
Going bananas for Apple!
Briege Murnaghan from Cooley, Co. Louth Emma Hunt-Duffy, sales and marketing manager of Fyffes
Lucky customer Briege Murnaghan from Cooley, Co. Louth recently won first prize in a Fyffes in-store competition held in Super Fresh in the Long Walk shopping centre, Dundalk. She is pictured in the store receiving her prize of an Apple iPad, from Emma Hunt-Duffy, sales and marketing manager of Fyffes.
Bord Bia launched National Bread Week
National Bread Week (13 – 18 October) was launched on Monday 13 October at Bord Bia in Dublin. The initiative was organised by the Flour, Confectioners and Bakery Association, and supported by bakers, wholesalers and retailers across Ireland. President of FCBA, Patrick McCloskey, said: “We hope National Bread Week will remind everyone about the range and quality of our nation’s loaves.” The campaign was supported by chef and author, Rachel Allen.
For more information, visit www.nationalbreadweek.ie, Twitter: @loveyourloaf and www.facebook/nationalbreadweek.
Tullamore D.E.W. to feature at Whisky Live Dublin 2014
Whisky Live, the international celebration of whisky, comes to Dublin for one day only on Saturday 25 October in Dublin’s Mansion House, and Tullamore D.E.W., the fastest-growing Irish whiskey brand in the world, will be there on the day with some of their most popular premium whiskeys: the Tullamore D.E.W. Original, their 10 Year Old Single Malt and the 12 Year Old Special Reserve.
2014 winners announced at the Baby Elegance maternity and infant awards
The seventh annual Baby Elegance maternity and infant awards took place at a gala luncheon on, Friday, 10 October 2014. Hosted by TV3’s Sybil Mulcahy and Martin King, the awards were presented at the Double Tree by Hilton.
FMCG winners included Best Baby Skincare Product (sponsored by the Irish Mail on Sunday) which was awarded to Sudocrem. Pregnacare won Best Pregnancy Supplement, Infacol was awarded Best for Baby Colic and Best Pain Relief for Kids went to Calpol. Aldi was also a double winner at the awards, with the Aldi Mamia Newborn Nappies winning the Best Nappy Range and Aldi Mamia Baby Wipes Sensitive awarded Best Baby Wipes. SuperValu won Best Family Brand and Best Family Supermarket (sponsored by Johnson & Johnson). Best Baby Food was awarded to Organix – Rice Cakes Apple.
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