Marketing bites
Border collie beauty named ‘Face of Brandy 2016’ - and other news for FMCG marketers - for the week 09/12/2016 - 15/12/2016
Print14 December 2016
Border collie beauty named ‘Face of Brandy 2016’
Border collie Daisy from Gort in Co. Galway now graces the pack of the country’s biggest home grown dog food brand after being crowned the ‘Face of Brandy 2016’. Daisy was chosen from hundreds of entries to have her portrait on thousands of dog food packs across Ireland as part of an all-Ireland competition run by Brandy. Meanwhile, all four regional finalists won a dedicated photoshoot with their prize pet, a printed photo in presentation box and, of course, a supply of Brandy Dog Food. Brandy is uniquely made by Mackle Petfoods using only 100% Irish meat sourced from across the island, all traceable from farm to bowl.
More information is available on www.facebook.com/brandydogfood or www.macklepetfoods.com/brandy/.
Make it personal for customers this Christmas
Recent research by An Post has revealed that 62% of Ireland’s workforce would prefer to receive a personalised Christmas card in the post from companies they do business with. This staggering figure from the research conducted by Amarach Research, far outreaches the desire to receive an eCard via email which came in second at 16%, followed by a text message or an advertisement.
An Post’s ‘Make it Personal’ campaign is making it easier for Irish businesses to reach out directly to their valued customers this Christmas with a personalised festive greeting card. An Post has teamed up with Peter McVerry Trust this Christmas where 20% of every sale goes directly to the charity. AdMailer (www.admailer.ie) greeting cards cost €1.50 which includes postage to anywhere in Ireland and minimum order is 200.
Londis-sponsored ‘Tastes like Home’ heads to Portland, Oregon
The fifth episode of ‘Tastes like Home’ which airs this Friday, at 7.30pm on RTE1, sees chef Catherine Fulvio travel to Portland, Oregon in her continuing quest to bring families closer together through their love of good food. Proudly sponsored by Londis, the new six part series involves Catherine Fulvio visiting families across Ireland who teach her how to make their favourite family dishes, before travelling to locations around the world to recreate them for family members now living abroad.
Yoplait reveals new 0% fat, low-sugars adult yogurt range
Yoplait, part of the General Mills group, has launched Super Fruitii, a thick 0% fat yogurt on a layer of unique fruit flavour combinations, containing 60 calories. There are three unique flavours, including: Blueberry, Strawberry and Goji Berry; Mango, Papaya and Aloe Vera; and Raspberry, Cranberry and Pomegranate. Its credentials come with a sugar content that is, on average, 30% lower than other fat-free yogurts*; also fortified with calcium and essential vitamins D and B2.
The range is available now in convenient four x 100g packs and is currently listed in Tesco, Sainsbury’s, Morrisons and Asda.
*(Source: 52 weeks ending 16 July 2016)
Celebrate Nollaig na mBan for Breast Cancer Research
Breast Cancer Research chairperson, Miriam Hand and RTE’s Teresa Mannion enjoying some festive treats at the launch of ‘Nollaig na mBan’ (Photo: Martina Regan)
Nollaig na mBan, or Women’s Little Christmas, is an old Irish tradition celebrated on 6 January each year, originally created as a day where women got together for a much needed rest after the stress of the Christmas season. This year, Galway-based charity, Breast Cancer Research, is asking ladies to get together on 6 January to celebrate the end of the Christmas while helping to raise funds in support of Breast Cancer Research.
To get some great ideas for your event, register for your fundraising pack by calling (091) 863 917 visiting: www.breastcancerresearch.ie or by emailing: hello@breastcancerresearch.ie
M&S highlights hearty ‘veggie’ offering this Christmas
Marks & Spencer is publicising the strong ‘veggie’ selection it has to offer shoppers this festive season. These include its roasted Butternut, Almond and Pecan Nut Roast, €10 (600g), which comes with a red wine and thyme gravy. Meanwhile the Parnsip, Camembert and Chestnut Pithivier, €15 (670g), includes vibrant steamed greens tossed in butter and balsamic vinegar. And for those looking for a traditional-looking vegetarian centrepiece with the wow factor, step forward the Mushroom Wellington, €10 (610g).
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