Tidy result for SuperValu sponsorship over next five years
14 December 2016
SuperValu will sponsor the TidyTowns Competition from 2017 to 2021, Minister for Regional Economic Development Michael Ring announced today.
“SuperValu has been the sole sponsor of this competition for the past 25 years and I am delighted to confirm that my Department and SuperValu will continue to work together to develop and grow the competition over the next five years,” he said.
“Together we have a shared vision to build on the strengths of the SuperValu TidyTowns competition and to ensure that it continues to grow and be relevant,” Minister Ring added, describing community-focused SuperValu stores run by local retailers as “an excellent fit”.
Martin Kelleher, managing director of SuperValu, said: “We see the positive impact that TidyTowns volunteers have first-hand everyday and are honoured to be in a position whereby we can celebrate their achievements each year.”
The SuperValu TidyTowns competition has been running since 1958 and is organised by the Department of Arts, Heritage, Regional, Rural and Gaeltacht Affairs. Originally devised by Fáilte Ireland as a tourism initiative, it has developed to focus on how people live in their communities. Sponsored by SuperValu since 1992, interest in the competition has been stronger than ever in recent years, with 859 communities entering in 2016.
Following a targeted invitation to over 38 companies and a number of sponsorship agencies in Ireland, SuperValu was chosen as the successful candidate to sponsor the Tidy Towns Competition from 2017 to 2021.