Marketing bites

HB kick-starts Christmas sales with new Gingerbread Sandwich - and other news for FMCG marketers - for the week 06/09/14 - 13/09/14

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Brand Central

HB kick-starts Christmas sales with new Gingerbread Sandwich

HB, the number one ice cream brand from Unilever UK and Ireland* is launching a new ice cream specifically for winter, HB Gingerbread Sandwich, available to retailers now.  With smooth vanilla flavoured ice cream surrounded by soft gingerbread biscuits, HB Gingerbread Sandwich launches to capitalise on the popularity of ice creams in a sandwich format. HB Gingerbread Sandwich has an RRP of €3.56* and is available in boxes of four 100ml units.

*(Pricing is at the sole discretion of the retailer)

Coca-Cola Ireland announces plans to launch Coca-Cola Life

Coca-Cola Ireland has announced that Coca-Cola Life, the newest addition to the Coca-Cola trademark, will be available in Ireland from the end of January 2015. Piloted in Argentina and Chile in 2013 and recently launched in Great Britain, this lower-calorie cola contains a third less sugar and a third fewer calories than regular cola.

Listowel Food Fair announces 20th anniversary celebratory programme

The 20th annual Listowel Food Fair will be held from Monday, 17 November to Sunday, 23 November 2014 in venues around Listowel town in County Kerry. To commemorate the 20th anniversary, the organisers have devised an extensive celebratory programme. For more information on events and to enter the awards, visit www.listowelfoodfair.ie.

Marketing boost set to propel Alpro Big Pots to the top

Alpro is unveiling its biggest ever product focused Irish marketing campaign to boost awareness and sales of its Big Pot range of soya alternatives to yogurt.The fully integrated campaign is designed to drive brand awareness and inspire usage among new and existing consumers in this successful category which is in value growth of +259%*. A distinctive new TV creative inspires consumers to re-invent their breakfast every day with Alpro’s hero Big Pot variety, Simply Plain.

*(Source: Nielsen, Irish value sales to June 2014)

It’s #MoyParkTime! with new TV campaign launching on 20 October

Moy Park is set to unveil a new advertising campaign following its successful sponsorship of the 2014 FIFA World Cup. The new campaign, ‘#MoyParkTime’ will see the brand back on TV and new outdoor and press advertising, as well as bespoke digital media activity. The new TV ad will launch on screens across Ireland from 20 October.

*(Source: RDSi Ireland Brand Tracker: Wave 3 – August 2014)

Fighting colds with Fisherman’s Friend

The Fisherman’s Friend product was originally developed by pharmacist James Lofthouse in 1865 to relieve various respiratory problems suffered by fishermen working in the extreme conditions of the Northern deep-sea. Today, almost 150 years later Fisherman’s Friend is still known for its power in soothing sore throats and fighting colds. In an opportunity for extra sales, the brand now has a new Honey & Lemon flavour a good opportunity for extra sales.

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