Mace launches new advertising and social media campaign

Mace's new advertising and social media campaign was launched by Willie Byrne, MD of BWG Foods, rugby star Johnny Sexton, actress Shiela Moylette, Leo Crawford, Group CEO of BWG Group and Daniel O’Connell, MACE Sales Director

Mace has kicked off its brand new social media and advertising campaign, with the help of Ireland and Lions rugby star Johnny Sexton. The new campaign focuses on Mace's in-store fresh departments and the strength of the brand's offering, including the deli, bakery and fresh foods.

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Mace has teamed up with Ireland Rugby star Johnny Sexton in an exciting new partnership promoting Mace’s role at the heart of the communities it serves. These links are intended to be strengthened further through the new campaign, and through Sexton’s role as brand ambassador.

The new partnership commences with a new advertising and social media campaign, that will run nationwide focusing on the store’s fresh offering in deli, bakery and fresh food.

Mace and Sexton have also teamed up on a new advertising and social media campaign, which will run nationwide, focusing on the fresh departments in store – deli, bakery and fresh foods.

Daniel O’Connell, Mace sales director, says the brand is very excited to have begun work with Sexton. “It is a major coup for us at Mace,” O’Connell said. “We are thrilled that our work together will be community focused, encouraging children and families to lead an active lifestyle filled with acts of kindness.

“Mace retailers are very proud of how they contribute positively to the communities they serve,” he added, “and Johnny is also a great role model for young people in communities all over Ireland.”

The new campaign includes a prize of a training session with Sexton for their local school or rugby club. For a chance to win, Mace wants everyone out there to go “the Extra Smile” and perform a random act of kindness in your local community, and tell them about it. Entries are open until 7 November. For more details, visit www.mace.ie.

Speaking at the launch of the new partnership and community initiative, Sexton said he is looking forward to seeing the wide range of thoughtful and spontaneous acts performed by people in communities all around the country. “I am genuinely proud to be working with Mace in promoting this positive community initiative,” he said, “and I’m really looking forward to seeing those random acts of kindness performed in towns and villages around the country.”

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