Marketing bites
Loyd Grossman is Lovin Dublin this April - and other news for FMCG marketers for the week 07/04/15 - 13/04/15
Print13 April 2015
Loyd Grossman is Lovin Dublin this month
This year the Loyd Grossman brand is celebrating its 20th anniversary and as part of the celebration Loyd Grossman will be sharing the secrets to his success at the Lovin Dublin Food and Beverage Industry Conference at The Button Factory, Temple Bar, Dublin on Tuesday 21 April. Loyd will be talking about how he started the cooking sauces brand in 1995, and revealing how he grew it to a €73m* global brand under Premier Foods’ stewardship.
(Source: UK data source: IRI 52 w/e 21 Feb, 15 £ sales converted to euros)
Siúcra announces Focus Ireland as charity partner for 2015
To celebrate Focus Ireland becoming the 2015 Siúcra charity partner, the charity will feature on all Siúcra 1kg packs of granulated sugar, with 5c from each sale going to help fund the group’s education programme. The launch of the new look pack marks the beginning of Siúcra and Focus Ireland’s Home Sweet Home initiative, which will see Siúcra pledge €25,000 to the national charity’s Preparation for Education, Training & Employment programme (PETE) which aims to reduce the issue of homelessness through education.
Not all paracetamol tablets are created equal
GSK, the maker of Panadol – the number one paracetamol brand in Ireland*- is set to shift the perception of paracetamol tablets with a new formulation of the base variant which will now boast a unique, quick release formula. The development will be coupled with a €500,000 multi-touch point campaign communicating that ‘Not all paracetamol tablets are created equal’, which will include a range of channel-specific point of sale materials.
*(Source: Nielsen Total Scantrack W/E 25 Jan 2015)
Gala milestone as online community surpasses 100k
Focusing its efforts online over the past few years has paid dividends for the Gala brand, as the group has just surpassed 100,000 fans online. Now sitting at 102,000, Gala’s Facebook audience is growing, and in 2014, the significant rise in Gala’s fan base resulted in the retail group being named as a finalist at the Social Media Awards. Thousands of shoppers engage with the Gala brand every week via its Facebook page at www.facebook.com/GalaRetail.
Advantage to Parks Tennis with new Maxol partnership
Maxol has announced that is has become the title sponsor of Parks Tennis. The Parks Tennis organisation provides tennis coaching at grass roots level to 25,000 girls and boys between five and 17 years old. During the school summer holidays, Parks Tennis brings tennis coaching at a very low cost to children from all social backgrounds at 150 tennis facilities in communities nationwide.
Costa Express is driving business
Costa Express’ growth within forecourts and convenience stores, is backed by its full store network of Costa stores throughout Ireland with additional stores opening in 2015. With a Costa store in every major town, brand awareness is high. Since the launch of Costa Express last year, the company has installed machines throughout Ireland with the Costa brand delivering growth in like-for-like coffee sales from 50 – 100%. There is no capital investment in equipment or stock needed.
If you are interested in having Costa Express installed in your store, call the company on ROI 021 500 3526 or NI 02892 688349.
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