KitKat Ruby arrives in Ireland

Ruby chocolate is often called "the fourth kind", after dark, milk and white chocolate
Ruby chocolate is often called "the fourth kind", after dark, milk and white chocolate

Nestlé’s new version of its iconic four finger KITKAT has hit Irish shores, and has been made available exclusively at Tesco Ireland.


Brand Central

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27 July 2018 | 0

Chocolate lovers are celebrting this week with the news that KitKat Ruby is set to hit these shores. Made with care by Nestle’s master chocolatiers, the KitKat Ruby gets its name from the chocolate used to make it. Ruby chocolate is often called “the fourth type” of chocolate after dark, milk and white.

KitKat Ruby’s crispy four-finger wafer bar is coated with Ruby chocolate, derived from Ruby cocoa beans, which has an intense berry-fruitiness taste without the addition of any flavour or colour.

Ruby chocolate has been attracting huge interest from chocolate connoisseurs throughout the world since its announcement last year and now KitKat fans in Ireland are able to get their hands on it. Nestle says this launch underlines its commitment to developing new, innovative products to help grow its leading confectionery brands around the world.

Maria McKenna, Marketing Manager, Confectionery; at Nestlé Ireland said the company knows this is a big occasion for the brand. “We know that a new type of KitKat is a really big deal,” McKenna said, “and we are very excited to offer a whole new type of chocolate for KitKat fans to try.”

KitKat Ruby launched in Japan and South Korea earlier this year, and promises to be a big hit in Ireland.

Ruby chocolate was created by Swiss chocolatier Barry Callebaut, which spent over a decade developing this innovative flavour, creating a fourth kind of chocolate to add to the traditional varieties of dark, milk and white.

This unique four finger KITKAT made with Ruby chocolate will be available exclusively in Tesco Ireland from 25th July.


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