Pearse Lyons Distillery celebrates with limited release single malt

SuperValu ambassador Kevin Dundon helps launch the new + exclusive Pearse 5 Year Irish Whiskey
SuperValu ambassador Kevin Dundon helps launch the new + exclusive Pearse 5 Year Irish Whiskey

A brand new 5-year-old Irish whiskey expression has launched exclusively at SuperValu stores, a limited-edition offering from the widely admired Pearse Lyons distillery.


Brand Central

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27 July 2018 | 0

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Pearse Lyons Distillery, SuperValu’s premium Irish whiskey collection, has released an exclusive new expression, the Pearse 5-Year-Old Single Malt Irish Whiskey.

The single malt carries the first new five-year age statement to appear on an Irish whiskey in more than 25 years. It was produced on two small-batch copper pot stills and aged in bourbon casks, before being presented in 4,000 individually numbered bottles. The Pearse 5-Year-Old will be on sale exclusively in SuperValu’s Premium Irish Whiskey section and select on-trade establishments nationwide.

Gearoid Cahill, head distiller at the Pearse Lyons Distillery said the release is an historic milestone in the re-evolution of the Irish Whiskey distilling industry. “We are really proud to introduce the first new five-year age statement Irish whiskey in Ireland in more than 25 years,” Cahill said. “Using Irish malted barley and our own special yeast strain, the whiskey spirit was produced on our unique copper pot stills whose unusual design is credited with giving the whiskey a special character.”

John Cooney, spirits trading manager at SuperValu called the Pearse 5-Year-Old a “cutting edge” whiskey. “This is a whiskey has its own unique taste and flavour,” Cooney said, “making it a real treat for the whiskey palate.

“SuperValu is delighted to be part of the distillery’s launch,” Cooney added, “and to be the only supermarket group to offer this exclusively to our shoppers.”

According to SuperValu, Irish whiskey market sales are currently growing 7.6% YoY, with premium whiskey delivering growth at 38% within this market.

The Pearse 5-Year-Old’s bottle design has been inspired by St James Church, the home of the Pearse Lyons Distillery. Each of the limited-edition bottles has been individually numbered and the first bottle will be positioned in pride of place at the Pearse Lyons Distillery in The Liberties.

The recommended retail price for the product is €79.99. For further information visit or @PearseLyonsDistillery and @PearseWhiskey.


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