Tesco taking on discounters with new retail brand
Sir Dave Lewis new CEO and executive director, Diageo
As was rumoured earlier this year, Tesco is planning a new retail format to take on discount supermarkets like Aldi and Lidl. An online employment advert appears to have confirmed the rumour.
Print27 July 2018
Tesco is planning a new discount retail brand format for the UK, with a view to directly challenging the rapid growth of Aldi and Lidl in recent years. A post spotted on employment social network LinkedIn reveals that Tesco, the UK’s largest retailer, is recruiting staff for a new store format at sites in northeast England, and just north of London.
According to The Irish Times, the sites have been owned by Tesco since before Dave Lewis became CEO in 2014, but remained unused since then. According to analysts, the new store openings will have to be “bold” if they are going to success.
“Tesco will be competing with Aldi and Lidl in what they do best,” said Berenberg analyst Dusan Milosavljevic said. “Half-measure, trial-like store openings are doomed to fail.”
It is predicted the new stores will open in September, and may be called “Jack’s”, in honour of Tesco founder Jack Cohen.
It is unclear whether the new brand will arrive in Ireland as part of the new initiative.
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