Soft drink sales set for summer surge
Print17 April 2026
In 2025, soft drinks in Ireland continued to record overall growth in volume, although performance varied significantly across categories, according to Euromonitor. Bottled water remained supported by health concerns and the ongoing decline of traditional carbonated soft drinks. Sports drinks saw the fastest volume rise, benefiting from a growing fitness culture and the popularity of functional products offering energy, recovery or support. RTD coffee was another standout in 2025. This shift reflects broader consumer demand for convenience-led, better-for-you beverages, with innovation in zero-sugar and functional formats increasingly driving category performance across multiple segments, particularly among younger, on-the-go shoppers in urban areas.
Boost Drinks drives value and sales
Boost Energy Original
Boost Drinks has always championed value, bringing great-tasting functionality at a great price. The top three Stimulant energy brands account for 82% of total value sales in S&I, and Boost is the number three Stimulant Energy brand and a must-stock for retailers, as it appeals to a different shopper than the top two and offers branded value energy.
Boost Energy is available in 250ml price-marked at 75p (86c) and 500ml price-marked at £1 (€1.15) cans in several greattasting flavours, with the recently launched Zero Sugar Energy Citrus Zest and Dark Fruits, and the Limited Edition White Peach adding excitement to the range.
The top two sports drink brands account for 80% of all sports drinks sales in S&I, and Boost is the second largest brand in sports drinks, fulfilling the need for a great quality, value sports drink. Boost sports drinks are available in 500ml sports cap PET price-marked at £1 (€1.15) in several great-tasting flavours.
Boost is launching a multi-million-pound brand campaign across the UK and Ireland from April to July 2026, positioning the brand as a ‘no-brainer’ in the drinks category while championing its ‘straight up’ functionality and proven sales power.
Shoppers continue to seek ready-to-drink, on-the-go, quality energy options at everyday value prices. Boost offers a range of flavours, NPD and pack sizes available with price marks that help retailers communicate great value on fixtures, amidst increased consumer price consciousness.
Rubicon: Big, bold flavours
Rubicon Sparkling Mango
Rubicon, the No. 1 exotic flavoured juice drinks brand, is known for its big, bold flavours and is available in a range of still and sparkling formats for maximum shopper appeal. The brand has rolled out a brand redesign across its entire range that dials up its flavour and personality, driving on-shelf standout.
Its brand campaign – ‘Big Flavour Behaviour’ – celebrates its flavours and encourages consumers to stand out in a sea of sameness – just like the Rubicon drinks themselves.
Rubicon has extended its Sparkling range with two great tasting flavours – Tropical and Cherry Burst – available in 500ml and take-home formats and is also launching a Tropical still flavour in 1L cartons from April.
Rubicon’s broad brand appeal has seen the brand strategically extend into new areas of the soft drinks market in recent years, including flavoured sparkling water and energy, to complement its traditional juice drink and sparkling ranges.
Rubicon Spring has been the UK’s biggest flavoured sparkling water brand for the last five years and is a unique hybrid of fruit juice and sparkling spring water with under 15 cals per bottle, natural flavours and vitamins.
Rubicon RAW meets the growing shopper need for natural energy. Available in 500ml cans, it is made with real fruit juice, natural caffeine and B-vitamins, providing a big energy hit with bold flavours.
Rubicon is helping retailers drive sales across the soft drinks category, with continuous investment and flavour innovation, recruiting new shoppers and growing category value.
Irn-Bru: ‘Made in Scotland from Girders’
Irn-Bru Regular
Launched in 1901 in Scotland, Irn-Bru is the UK’s third biggest flavoured carbonates brand made to an original secret recipe and containing 32 flavours. Irn-Bru has just refreshed its packaging, ahead of its 125th birthday, highlighting the brand’s return to its iconic ‘Made in Scotland from Girders’ strapline, and – of course – its unmistakable orange colour.
The revamp also includes a product name change for its fast-growing Xtra variant, which is now called ‘Zero’ to better communicate the extra Irn-Bru taste with zero sugar proposition and align with wider category expectations. With low-calorie carbonates accounting for 50% of category sales and growing +50% faster than higher-calorie equivalents, this clearer name places Irn-Bru in the best possible position to drive sales. The hugely loved liquids will remain completely unchanged.
IRN-BRU Ice Cream, the brand’s most-loved limited edition flavour, has returned as a permanent addition to the range following strong consumer demand. Limited edition flavours have proven to be a powerful driver of growth for the brand and the wider category.
Irn-Bru Energy is back on shelves in Original and Zero Sugar variants, giving retailers a bold new way to tap into one of retail’s fastest growing categories. Combining the iconic flavour of Irn-Bru’s top secret essence with taurine, caffeine and B vitamins, Irn-Bru Energy delivers the taste and boost consumers expect from an energy drink.
Last year, Irn-Bru grew six times faster than the total flavoured carbonates category. The brand boasts higher shopper loyalty than any competitor in the other flavoured carbonates segment.
Ballygowan launches B Active Caffeine Water
Ballygowan B Active Caffeine Water Tropical Rush and Berry Blast flavours
Ballygowan is excited to be moving into functional water with its new sub-brand, Ballygowan B Active. This is a first for Ballygowan, and it is set to disrupt the soft drinks category as the first Irish-produced caffeinated water in Ireland.
Like all Ballygowan products, the new B Active range is sugar-free, and it is a fruit-flavoured caffeinated water available in two refreshing flavours: Tropical Rush and Berry Blast.
The two SKUs will begin building national disruption throughout the island of Ireland from the start of April. The target market is wide-ranging with a focus on the workplace, study, the health-conscious and trend seekers.
The launch will be supported by a through-the-line campaign which will include out of home advertising, digital, social media and working with relevant content creators. Given the groundbreaking nature of this innovation, there will be a disruptive suite of point-of-sale products produced to help communicate this exciting innovation to consumers at the point of purchase throughout the Irish retail landscape.
Jeff Brennan, marketing manager, Ballygowan, said: “We are being told that Irish consumers are increasingly claiming that they are suffering from tiredness and struggling to find more natural sources to help with their mental fatigue while on the go. Ballygowan B Active is an exciting innovation that helps overcome this insight through its unique fruit-flavoured water containing magnesium, which contributes to the reduction of tiredness and zinc for normal cognitive function.”
Irish Craft Soda Company origins
The Irish Craft Soda Company range
The Irish Craft Soda Company is a proudly Irish drinks brand born on the banks of the River Shannon in Athlone, emerging from the creative minds behind Dead Centre Brewing.
Built on the same passion and attention to detail that defines great craft beer, the company was founded with a simple idea: to bring real flavour, quality ingredients, and innovation into the soft drinks space.
At its core, The Irish Craft Soda Company is about doing things properly. Every soda is made in small batches using natural ingredients – no artificial sweeteners, flavours or preservatives – resulting in drinks that are clean, vibrant, and full of character. From classic Lemonade to nostalgic favourites like Rock Shandy and Cherry Soda, the range – which includes Retro Cola, Ginger Ale and Orange Soda – blends tradition with a modern, premium twist.
But this is more than just a soft drinks brand. The Irish Craft Soda Company exists to challenge the norm and redefine what a soda can be. Inspired by the craft beer movement, the company is on a mission to elevate everyday soft drinks into something more thoughtful, more flavourful, and more authentically Irish.
The Irish Craft Soda Company hopes to lead a new wave of craft soft drinks – bringing creativity, quality, and Irish provenance to fridges, bars, and tables across the country and beyond.
Living Things Shakes up soda
Living Things range
Fast-growing prebiotic soda brand Living Things is here.
With 86% of consumers actively seeking to improve their digestive health, and demand for low-sugar, functional soft drinks continuing to outpace traditional carbonated beverages, Living Things brings its gut-friendly range to Ireland.
Living Things launched in Ireland in November 2024, and Ireland has quickly become one of its strongest markets. They’re eager to have everyone try the five natural flavour combinations: Lemon & Ginger, Peach & Blood Orange, Raspberry & Pomegranate, Watermelon & Lime, and Rhubarb & Apple.
Living Things is lightly carbonated, low in sugar and high in fibre – with 6.6g of fibre per can and only one teaspoon of sugar, naturally derived from fruit juice. Each can also contains two billion prebiotic colony-forming units per can, helping to support gut health and digestion. With no artificial sweeteners, flavours, or additives, it’s a clean, refreshing choice for anyone who wants more from their soda.
Ben Vear, CEO and co-founder of Living Things, said:
“We created Living Things to make gut-friendly living easy, accessible and delicious – it’s your everyday soda, reimagined.”
Shop Living Things at Dunnes Stores, Avoca, Fresh, and 100+ Centra and SuperValu stores nationwide, or at your favourite local café or restaurant.
Links
https://www.instagram.com/drinklivingthings/
@drinklivingthings
https://drinklivingthings.com/
Deep RiverRock unveils two exciting new flavours for 2026
Deep RiverRock Blueberry & Lime 750ml
Deep RiverRock Strawberry & Kiwi
Deep RiverRock Blueberry & Lime 1.5L
Deep RiverRock is refreshing the flavoured water category with the launch of two vibrant new editions: sparkling Strawberry & Kiwi in a convenient 500ml format, and still Blueberry & Lime, available in 750ml and 1.5L bottles. These latest innovations are now available to order, bringing a burst of flavour and functionality for consumers seeking great-tasting hydration.
The introduction of Blueberry & Lime further strengthens Deep RiverRock’s diverse flavoured-water portfolio, adding a new flavour that complements the brand’s existing range. Strawberry & Kiwi brings a lightly sparkling touch to its fruity blend, creating a refreshing, easy-to-drink option for any moment.
Both flavours were carefully selected through extensive consumer taste testing, ensuring they meet the preferences of today’s shoppers, who increasingly prioritise flavour, health benefits, and hydration in equal equal measure. In line with this trend, these new variants also offer Vitamin B6 and Zinc for immunity support, making them a standout choice for those seeking functional beverages that don’t compromise on taste.
Both new flavours highlight what makes Deep RiverRock stand out as a local favourite for people across the island of Ireland. By bringing together great flavours, added functional benefits, and a proudly local heritage, these new additions offer retailers a simple way to excite shoppers and bring new interest to the flavoured water category.
A fresh new look for Deep RiverRock ViTAL
Deep RiverRock Vital
Deep RiverRock is set to refresh its ViTAL vitamin water and juice drink range with updated packaging designed to stand out on the shelf and speak more clearly to what today’s shoppers are looking for. The redesign is rooted in consumer feedback, which highlighted that shoppers wanted clearer messaging on the functional benefits of the ViTAL range.
As a result, the packaging update puts a strong emphasis on what ViTAL offers: an easy, everyday way to get an “energy boost” when people need it most.
Alongside the new look, Deep RiverRock is continuing to champion flavour as a key purchase driver in the category. All four ViTAL flavours – Mango & Passionfruit, Prickly Pear & Redcurrant, Guava & Lime, and Pineapple & Yuzu – were selected through consumer taste trials to ensure the range delivers the bold, vibrant taste shoppers expect from a vitamin-boosted drink.
The refreshed ViTAL will begin rolling out from April 2026, perfectly timed for the start of summer when demand for fruity, functional beverages naturally rises.
With clearer on-pack benefits, consumer-tested flavours, and refreshed visibility, the updated ViTAL range is set to offer consumers a revitalising choice for busy, on-the-go moments.
Diet Coke makes its runway debut with 20th Century Studios’ The Devil Wears Prada 2
Diet Coke is joining The Devil Wears Prada 2 in cinemas
The highly anticipated sequel, with its iconic style and energy, officially returns for Irish fans ahead of the May Bank Holiday weekend.
The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas on 1 May, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the centre of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage audiences globally, extending the film’s influence well beyond the runway.
“In The Devil Wears Prada 2, taste is everything,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are delighted to extend our long-standing relationship with Coca-Cola with this epic Diet Coke collaboration in a way that feels classic and authentic – an iconic brand that embodies the kind of style and confidence our audience – and Miranda Priestly herself – expects.”
Diet Coke will launch an immersive fan-focused campaign designed to bring the film’s runway energy, signature style, and iconic moments to life. Activations feature special edition packaging and a bespoke ad set in the film’s Runway offices, capturing the iconic moment when fashion pauses for a much-needed Diet Coke break.
The collaboration will roll out in Europe across the United Kingdom, Germany, Spain, and Ireland, beginning mid-March, with localised campaign activations tailored to regional preferences and market dynamics.
Across all European markets, consumers can participate in a promotion with the chance to win a trip to New York City, or hundreds of other daily prizes such as cinema tickets and exclusive DWP2 x Diet Coke merchandise. The campaign will span TV, digital, social, and out-of-home channels to reach target audiences through their preferred platforms and formats.
Speaking about the iconic pairing, Tara Byrnes, Senior Marketing Manager for Diet Coke, said:
“For generations, Diet Coke has been synonymous with the very essence of fashion and culture. Now, with The Devil Wears Prada 2, we’re not just revisiting an icon; we’re injecting that timeless legacy with a vibrant, modern energy that fuels style ambition across generations. This collaboration is a genuine modern celebration of two shared legends, born from authenticity and built for the fans.”
Suntory Beverage & Food Ireland launches new Lucozade Energy Grafruitti Zero Sugar
Lucozade Energy Zero Sugar Grafruitti
Lucozade Energy is bringing a bold new flavour to shelves in Ireland with the launch of Lucozade Energy Grafruitti Zero Sugar, a vibrant addition to the Lucozade Energy range. Rolling out this April, the new variant will be available across convenience, grocery, wholesale, and e-commerce channels in 500ml and 900ml formats, offering shoppers a refreshing zero-sugar option with a distinctive fruity taste.
The launch reinforces Suntory Beverage & Food’s continued focus on innovation within the soft drinks category, introducing a flavour designed to capture consumer interest while supporting retailers with fresh excitement in the energy segment. With flavour remaining one of the most important purchase drivers in zero-sugar soft drinks, the brand is well positioned to help retailers meet shopper demand for variety and choice within the category.
Lucozade Energy Grafruitti Zero Sugar combines mixed berry and citrus notes with an exotic twist, delivering a distinctive and refreshing taste experience. Carefully developed to deliver a full flavour profile without sugar, the new drink provides the same bold character consumers expect from the Lucozade Energy range while responding to growing interest in zero-sugar alternatives.
The launch also reflects broader shifts in consumer behaviour across the soft drinks category. Zero-sugar products continue to gain momentum as shoppers increasingly look for more balanced beverage choices without compromising on taste. Recent category trends show that a significant proportion of soft drink new product development sales now come from zero-sugar variants, highlighting the importance of innovation in this space. By expanding its zero-sugar portfolio, Lucozade Energy aims to support retailers in capturing this demand while driving incremental growth.
Michelle Darlington, Lucozade Energy marketing manager (Ireland), said:
“Lucozade Energy Grafruitti Zero Sugar is an exciting new addition to the Lucozade Energy zero-sugar range in Ireland. With its bold, fruity flavour and zero-sugar format, it delivers the great taste shoppers expect from Lucozade Energy while meeting the growing demand for more zero-sugar options.”
She added:
“Flavour innovation continues to play a key role in driving growth across the energy drinks category, particularly with younger shoppers looking for new and exciting options. Grafruitti Zero Sugar brings vibrant colour and standout shelf appeal to the chiller, giving retailers a great opportunity to refresh their energy fixture, attract attention in store and drive incremental sales within the category.”
With strong brand recognition and continued investment in innovation, Lucozade Energy remains a key driver of growth within the soft drinks category. The introduction of Grafruitti Zero Sugar further strengthens the brand’s portfolio, offering Irish shoppers a vibrant new flavour while helping retailers capitalise on the ongoing momentum behind zero-sugar beverages.
Retailers are encouraged to stock up now to make the most of the launch and ensure they are ready to meet shopper demand as excitement builds around the newest addition to the Lucozade Energy range.
Shloer and bottlegreen lead the way with innovative formats for modern drinking occasions
Shloer and bottlegreen product range
SHS Drinks is strengthening its soft drinks portfolio with innovative, flavour-led products that meet growing demand for premium adult soft drinks and great-tasting alcohol alternatives, in formats suited to modern drinking occasions.
Shloer Zero delivers the same delicious, refreshing flavour now with zero calories. Made from the finest grape juices, it offers a light, sparkling, non-alcoholic alternative ideal for any occasion. From May, Shloer Zero will be available in convenient four-pack 250ml cans in red or white grape flavours – perfect for on-the-go enjoyment or sharing the moment at social gatherings.
bottlegreen continues to innovate with its new 250ml cans. Crafted with natural ingredients to deliver an unrivalled taste experience, the new format is designed to unlock additional consumption occasions.
Available in Wild Elderflower Pressé and Raspberry Lemonade, the new format is set to meet growing demand for elevated low- and no-alcohol drinking moments, helping retailers tap into this evolving space.
For sales enquiries, please contact SHS Sales & Marketing at +353 (1) 401 6200 or info@shs-sales.ie.
Volvic launches Vitamin+ range, driving growth in the functional water category
Volvic Active
Volvic Recharge
Volvic, one of the UK’s leading natural mineral water brands, today announces the launch of Volvic Vitamin+, marking the brand’s first entry into the functional hydration category in the UK and Ireland.
It has rolled out across the UK and Ireland recently. The new Volvic Vitamin+ range combines Volvic’s naturally filtered volcanic mineral water with added magnesium and essential B and C vitamins, helping to reduce tiredness and fatigue, and support normal energy-yielding metabolism.
The waters category has experienced strong value and volume growth this year, increasing +13.4% in value and +11.4% in volume, outperforming the wider soft drinks market. Flavoured still water has grown even faster, up +17% in value and +12.5% in volume year-on-year, with even more rapid growth seen in flavoured still benefit water, up +38% in value and +33% in volume year-on-year.
Against this backdrop of accelerating consumer demand for drinks that combine health credentials with great taste, Volvic Vitamin+ is set to attract new customers into the market and expand the category’s shopper base.
Volvic Vitamin+ is available in 75cl PET bottles, suited to retailers’ meal deal fixtures and on-the-go consumption. This comes as 69% of consumers now seek healthier meal deal options, and food-to-go consumption is becoming more frequent, growing at a 5% CAGR over the next five years.
It is available in two targeted functional variants, each designed to meet a specific consumer need:
Recharge Raspberry – with Magnesium and Vitamins B5, B6 & C to help reduce tiredness and fatigue
Active Peach – with Magnesium and Vitamins B5, B7 & C to support normal energy-yielding metabolism
Victoria Pham, Danone Head of Category and Commercial Strategy UK&I – Beverages, said:
“Consumers are changing the way they think about what they drink. With 67% of UK soft drink consumers preferring a drink with health benefits over taking a supplement offering equivalent benefits, it’s clear that people are looking for convenient, everyday ways to support their health and wellbeing.
Answering that need, Volvic Vitamin+ offers great-tasting, naturally filtered mineral water enriched with magnesium and essential B & C vitamins, helping to reduce tiredness and fatigue, and support normal energy-yielding metabolism.
Backed by two years of strong performance in Europe and clear consumer demand here in the UK, we’re excited to scale into functional hydration. The move reflects our confidence in the category’s future, with strong growth expected in the year ahead.”
The product has proven to be the top penetration driver in functionals in Germany over the past two years, validating the concept ahead of its UK and Ireland launch. In consumer testing, Volvic achieved high brand fit scores and strong purchase intent for the new range, reflecting the brand’s established reputation for the perfect balance of health and taste.
The Volvic Vitamin+ range will be available at major retailers and priced at €2.80 RRP in Ireland.
CELSIUS brings LIVE. FIT. GO. platform to Europe
CELSIUS product range
CELSIUS, the premium functional energy drink brand born in fitness and formulated for active lifestyles, today announces the extension of its LIVE. FIT. GO. global brand platform to Europe. The platform illustrates how the zero-sugar, vitamin-enriched energy drink supports the everyday individual in meeting the demands of their active lifestyle – from workouts to nights out and everything in between.
LIVE. FIT. GO. builds on the “ready, set, go” mindset that champions active lifestyles and embraces every opportunity. The platform is bolstered by Team CELSIUS, an international ambassador roster of professional athletes and fitness influencers who are driven to make the most of every moment of their day. LIVE. FIT. GO. is the brand’s largest marketing initiative to date and began its global rollout in the U.S., Canada, and Australia last year.
In January, CELSIUS launched four new sparkling flavours in the UK and Ireland – Raspberry Peach, Mango Lemonade, Kiwi Guava, and Strawberry Watermelon – creating new opportunities for retailers to capitalise on rising demand for functional, zero-sugar energy drinks. Further building global momentum, CELSIUS has also recently entered a multi-year partnership with the Aston Martin Aramco Formula One Team, aligning the brand with one of the fastest-growing sports in the world and unlocking new opportunities to engage a global fanbase.
Julien Scheubel, Head of Brand – Europe at Celsius, said:
“LIVE. FIT. GO. is a mindset that is ready for every opportunity and embraces the work behind the result—the early starts, the extra laps, and the commitment to continuous improvement in all that we do. CELSIUS fits into these moments that matter. In bringing LIVE. FIT. GO. to active lifestyles across Europe, we’re proud to partner with athletes and creators who lead with discipline and inspire communities to move with purpose.”
Team CELSIUS
The faces of LIVE. FIT. GO. in Europe will be revealed to consumers throughout the campaign, with a line-up that includes:
Rhasidat Adeleke (Ireland) — An Irish Olympic sprinter whose approach is shaped by precision and repetition: track sessions, strength work, and relentless drills. She is committed to the process behind every result.
Declan Rice (UK) — An international footballer, playing for Arsenal, valued for his work rate, leadership, and consistency.
Lucas Bergvall (Sweden) — A rising football talent, playing for Tottenham Hotspur, recognised for his dynamic playing style, technical skill, and strong presence on the pitch. He embodies ambition, discipline, and the mindset of a modern elite athlete.
Saffron Barker (UK) — A lifestyle and fitness creator whose content shares goal-driven routines and honest training moments with her community. She makes consistency feel achievable – turning intention into action day after day.
Arthur Fils (France) — A rising tennis talent recognised for explosive power and fearless shot-making. When not competing, he is engaged in high-intensity training and preparation while travelling globally.
Eduardo Camavinga (France) — An international footballer known for versatility, intelligence, and calm under pressure. From training sessions to match-day moments, he is defined by readiness, discipline, and continuous progression.
CELSIUS combines the refreshing taste of vibrant fruit flavours without sugar or preservatives. It supports active lifestyles with a blend of essential vitamins that contribute to normal immune system function (B6, B12, C), reduction of tiredness and fatigue (B2, B3, B5, B6, B12, C), and increased alertness and improved concentration (caffeine).
Hosons Brands expands coverage with BWG for Something & Nothing and LemonAid+, adds Cadence Hydration to portfolio
Cadence lifestyle
Something & Nothing range
Hosons Brands has announced a partnership with BWG, securing national full-estate listings for two of their market-leading international brands: Something & Nothing premium sodas and LemonAid+ Organic Fairtrade soft drinks.
This marks a pivotal moment for both brands, underpinned by years of strong growth and increasing presence across Ireland’s speciality coffee, contract catering, and premium retail landscape.
Both Something & Nothing and LemonAid+ have built loyal followings since their introduction to the Irish market in 2020 and 2023 respectively, driven by quality ingredients, distinctive flavour profiles, and a commitment to sustainability.
LemonAid+ is widely recognised for its organic and Fairtrade ingredients, alongside its charitable foundation, with five cents of every bottle sold being used to fund social and development projects in the ingredient sourcing regions.
Something & Nothing, a certified B-Corp, has gained recognition for its innovative and adventurous flavour profiles, striking brand aesthetic, low sugar content, and commitment to making great-tasting natural sodas. Flavours include Pineapple & Pink Grapefruit, Ginger & Key Lime, Hibiscus & Rose, and Yuzu.
In addition, Hosons Brands has announced the launch of Cadence, one of the fastest-growing international functional hydration brands, into the Republic of Ireland. This partnership marks another significant step in Hosons Brands’ strategy to introduce high-quality, international, category-leading beverage brands to the Irish market.
Founded in 2024 by Ross MacKay and George Heaton, Cadence has quickly built a strong reputation for innovation, performance, and its commitment to its consumer community, fostering authentic engagement and trust that continues to shape the brand’s development. The initial product line launched under Cadence Core Hydration includes Citrus, Melonberry, and Cola flavours.
Cadence joins Hosons Brands’ curated portfolio alongside Something & Nothing, LemonAid+, ChariTea, ROY Kombucha, and ALT MLK.
Contact:
E: info@hosonsbrands.com
W: www.hosons.com
TRIP, UK’s top functional drink, launches in Ireland
TRIP Mindful Blend Elderflower Mint
TRIP Mindful Blend Sicilian Lemon
TRIP Mindful Blend Wild Strawberry
The UK’s fastest-growing drinks brand has officially landed in Ireland in partnership with Richmond Marketing. It is delighted to introduce TRIP, a globally recognised brand and category leader within health, wellness, and functional beverages.
A lightly sparkling flavoured drink, TRIP is launching in three flavours: Wild Strawberry, Sicilian Lemon, and Elderflower Mint. TRIP offers a calming alternative for today’s busy consumer. With no added sugar and low in calories, each can contains a unique blend of calming botanicals including magnesium, lion’s mane, lemon balm, and chamomile, supporting moments of calm in everyday life.
Designed to support modern lifestyles, TRIP provides functional benefits without compromising on taste, making it an ideal choice for consumers seeking balance, wellbeing, and mindful moments throughout the day.
As part of the launch, consumers are encouraged to scan the QR code on the back of the can to redeem a free three-month Calm subscription, reinforcing TRIP’s mindfulness credentials and adding value beyond the product itself.
TRIP is now available in selected retailers in Ireland and represents an exciting addition to the functional drinks category for 2026.
New season, new wiiings
Red Bull Soapbox Race will return to Stormont Estate, Belfast for a high-octane, gravity-fuelled spectacle on 17 May at 2pm
Red Bull Cherry Sakura
As spring begins to bloom across Ireland, there’s a fresh burst of flavour on the horizon. Introducing the all-new Red Bull Spring Edition Cherry Sakura, a limited-time release inspired by the delicate beauty of cherry blossom season.
In stores nationwide since February 2026, this sugar-free Spring Edition captures the refreshingly fruity taste of ripe cherry, layered with subtle notes of almond and soft floral cherry blossom. It’s a light, uplifting twist that perfectly matches the brighter days ahead.
The Red Bull Spring Edition Cherry Sakura features the same high-quality ingredients as Red Bull Energy Drink, now infused with a smooth cherry flavour. Presented in a sleek 250ml white can with striking cherry-red accents, it is as eye-catching as it is refreshing.
Available for a limited time only. To find out more, visit RedBull.ie.
Red Bull Energy Drink is available in 178 countries worldwide, and more than 13.9 billion cans of Red Bull were sold in 2025 alone. A 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same as in a home-brewed cup of coffee. For more information, visit RedBull.ie.
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